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voestalpine takes the next step in its expansion strategy in the USA

23 August 2012 | 

In the next several years, voestalpine will be investing more than EUR 100 million in new plants in China, the USA, South Africa, Romania, and Germany as part of a comprehensive globalization strategy in the automotive sector. Now the first concrete step is being taken overseas.

Now the first concrete step is being taken overseas. A production facility is being erected in the USA, with a construction budget of EUR 50 million. Cartersville, Georgia is about 60 kilometers northwest of Atlanta and is in the center of a cluster of automobile factories. Production is slated to begin by mid-2013. When fully developed, this facility will have created 220 jobs.

voestalpine, a steel processing and technology Group, is continuing to forge ahead with its internationalization plans. Currently, existing voestalpine production sites are being expanded or new plants being erected on four continents. All of these sites are/will be in close proximity to the production facilities of well-known premium manufacturers. The already existing global presence in other business sectors will be expanded to include the automotive sector of the Metal Forming Division. “We are following the automobile manufacturers, especially the European ones, to the markets of the future and will be expanding our presence there dramatically,” stated CEO Wolfgang Eder.

Wolfgang Eder

Using new materials, we have been able to manufacture components, which have absolutely unique selling points on the global market. We are in the initial phase of these developments in processing and we will therefore be implementing our globalization strategy in the next years at an accelerated pace.

Dr. Wolfgang Eder, Chairman of the Management Board and CEO of voestalpine AG

In the past business year 2011/12, the voestalpine Group generated around 44 percent of its revenue of EUR 12.1 billion in the mobility sector, with two thirds coming from the automobile industry.

Absolutely unique selling points on the global market and technology leadership

Herbert Eibensteiner, voestalpine Management Board member and head of the Metal Forming Division, confirms the plans for the near future.

Herbert Eibensteiner, voestalpine Management Board member and head of the Metal Forming Division

In the next 24 months, we will be launching new automotive activities in China, the USA, and South Africa. We have landed a number of major orders for sophisticated automobile components for leading manufacturers. Business in the high quality segment is continuing at a very high level.

Herbert Eibensteiner, voestalpine Management Board member and head of the Metal Forming Division

The first plant to be built overseas will be in the USA, with a construction budget of EUR 50 million. Production is slated to begin by mid-2013. “Cartersville is centrally located in a southern ‘automotive cluster’ in close proximity to our customers. Once the site has been fully developed, we will have 220 employees,” states Eibensteiner. Cartersville is currently building an industrial park and is anticipating that the voestalpine activities will provide an additional push. Georgia’s governor, Nathan Deal, is pleased about the technology leader from Europe: “We can guarantee voestalpine not only our full support but also outstanding infrastructure and well-trained employees. We are proud of this new partnership.”

voestalpine Metal Forming Division has 11,000 employees worldwide

The voestalpine Group’s Metal Forming Division, which has a global presence, generated revenue in the amount of EUR 2.5 billion in 2011/12 and EBIT of EUR 185 million. The EBIT margin was at 7.5 percent. The division has more than 11,000 employees and produces products for all of Europe’s premium automotive manufacturers. The division, with its five business segments, is a leading global supplier of top quality metal processing solutions, particularly, special sections, precision steel strip as well as special components for the automobile industry. Tubes & Sections is a global top manufacturer of innovative, high-quality tubes, sections, and precision steel tube products. Automotive Body Parts directly supplies the automobile industry with innovative, high quality body-in-white components. Cold-rolled stainless steel strips, which have a high degree of dimensional stability and excellent surface qualities, are supplied by the Precision Strip business segment, while the Material Handling segment provides sophisticated product solutions for high bay warehouse systems and storage racks. Flamco produces high-quality components for heating and drinking water installations, focusing on the Benelux markets.

The voestalpine Group

The voestalpine Group is a globally active steel, processing, and technology Group, which produces, processes, and further develops high-quality steel products. The Group is represented by 360 production and sales companies in more than 60 countries on five continents and has been listed on the Vienna Stock Exchange since 1995. With its highest quality flat steel products, the Group is one of Europe’s leading partners to the automotive, white goods, and energy industries as well as of the oil and gas industries worldwide. Furthermore, the voestalpine Group is the world market leader in turnout technology, tool steel, and special sections. In the business year 2011/12, the voestalpine Group generated revenue of more than EUR 12 billion and an operating result (EBIT) of EUR 704 million; the Group has around 46,500 employees worldwide.