voestalpine Group identity

New visual image for voestalpine

With a newly created visual image, the voestalpine Group is starting a new chapter in its success story. The transformation from a steel company to a global technology and capital goods group will now be visually reflected by the modern corporate design. The new brand image combines tradition with future, replacing the look that has been in place for 12 years.

voestalpine is

  • mobile,…
    Due to our decentralized structure, we fulfill our customers’ requirements with maximum flexibility and dynamism. We offer a faster and better solution with a shorter path.

  • specialized,...
    As a highly specialized worldwide network of companies, we bring the right minds and skills to the table for each challenge and offer maximum experience and know-how. In a wide range of ways, we help our customers stay a step ahead while ensuring the success of our company as well.

  • and drives developments forward.
    With our minds open to innovation and keen for scientific inquiry, we have a visionary mindset and think outside the box. Ingenuity distinguishes our products and processes as well as our relationships with our customers. After all, nothing is so good that we can’t improve it – this is how we consistently drive developments forward.

Image and brand campaign

The stories in the new image and brand campaign 2016 link the world of voestalpine with the everyday lives of the people and show that technological developments represent a chance in both our private and professional lives to help shape our world the way we want it. The new productions focus on topics such as motion, expansion, the environment, imagination and solidarity across continents and cultures. The goal of the campaign is to show what lies behind the voestalpine Group and to offer a view of employees doing their jobs. In addition to inspiring public interest, the commercials are intended to draw the interest of decision-makers, potential shareholders or investors, to interest potential future employees, and to build trust.


Future Magazine

voestalpine will send you the brochure upon request. Send an e-mail to innovation@voestalpine.com with "Future Magazine" in the subject line.