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voestalpine Group identity

New voestalpine image campaign on “technology“

The new campaign slogan “Turning passion into technology.” demonstrates the internal claim and links passion to the technological developments of the Group. Together with stakeholders, voestalpine is seizing the opportunity each day to actively help shape the future and to make the world in which we all live a little better. Subjects like technology, movement, shared successes and innovations, new ideas and cohesion across continents and cultures are the focus of the new film productions. The goal of the campaign is to show what lies behind the voestalpine technology group and to offer a view of employees in action, showing what they are accomplishing day after day. In addition to inspiring public interest, the commercials are intended to draw the interest of decision-makers, potential shareholders or investors, to interest potential future employees, and to build trust.

voestalpine is

  • mobile,…
    Due to our decentralized structure, we fulfill our customers’ requirements with maximum flexibility and dynamism. We offer a faster and better solution with a shorter path.

  • specialized,...
    As a highly specialized worldwide network of companies, we bring the right minds and skills to the table for each challenge and offer maximum experience and know-how. In a wide range of ways, we help our customers stay a step ahead while ensuring the success of our company as well.

  • and drives developments forward.
    With our minds open to innovation and keen for scientific inquiry, we have a visionary mindset and think outside the box. Ingenuity distinguishes our products and processes as well as our relationships with our customers. After all, nothing is so good that we can’t improve it – this is how we consistently drive developments forward.

New visual image for voestalpine

With a newly created visual image, the voestalpine Group is starting a new chapter in its success story. The transformation from a steel company to a global technology group will now be visually reflected by the modern corporate design. The new brand image combines tradition with future, replacing the look that has been in place for 12 years.