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voestalpine Group identity

In our business segments, we are a globally leading steel and technology group with a unique combination of materials and processing expertise. With our top-quality products and system solutions, we are a leading partner to the automotive and consumer goods industries as well as the aerospace and oil & gas industries, and we are also the world market leader in railway systems, tool steel, and special sections. We are fully committed to the global climate goals and are working intensively to develop technologies which will allow it to decarbonize and reduce its CO2 emissions over the long term.

voestalpine is

  • mobile,…
    Due to our decentralized structure, we fulfill our customers’ requirements with maximum flexibility and dynamism. We offer a faster and better solution with a shorter path.

  • specialized,...
    As a highly specialized worldwide network of companies, we bring the right minds and skills to the table for each challenge and offer maximum experience and know-how. In a wide range of ways, we help our customers stay a step ahead while ensuring the success of our company as well.

  • and drives developments forward.
    With our minds open to innovation and keen for scientific inquiry, we have a visionary mindset and think outside the box. Ingenuity distinguishes our products and processes as well as our relationships with our customers. After all, nothing is so good that we can’t improve it – this is how we consistently drive developments forward.

New voestalpine image campaign on “technology“

The new campaign slogan “Turning passion into technology.” demonstrates the internal claim and links passion to our technological developments. Together with our stakeholders, we are seizing the opportunity each day to actively help shape the future and to make the world in which we all live a little better. Subjects like technology, movement, shared successes and innovations, new ideas and cohesion across continents and cultures are the focus of the new film productions. The goal of the campaign is to show what lies behind the voestalpine steel and technology group and to offer a view of employees in action, showing what they are accomplishing day after day. In addition to inspiring public interest, the commercials are intended to draw the interest of decision-makers, potential shareholders or investors, to interest potential future employees, and to build trust.

Discover our image film