Group Communications

The Group Communications department is responsible for internal and external communication agendas of the voestalpine Group. Its key tasks include planning, coordinating, and executing Group topics and projects both inside and outside the Group.

The Group Communications department consists of the following sections:

  • Group Communications Management
  • External Communications
  • Brand Communications
  • Internal Communications

Here you’ll find the relevant contact persons for queries:

Media Relations

Peter Felsbach
Christiane Ureutz
Julia Hermetter
Tanja Kastner

Media relations focus on

  • Contact for national and international media contacts
  • Answering press queries and media management of the voestalpine AG’s Management Board
  • Implementation of all Group media activities in Austria and abroad, and those of the four Divisions and 500 Group companies and sites worldwide
  • Driving the internationalization strategy in the field of media relations on behalf of the voestalpine Group

Online & Social Media

Stephanie Bauer
Viktoria Steininger
Christopher Eberl
Online and social media focus on
  • Corporate online & social media strategy for the voestalpine Group and its 500 Group companies
  • Management of the Group’s online platforms including the corporate website (, landing pages in 14 languages, and microsites dealing with specific topics
  • Editorial planning and content creation for the corporate blog and corporate social media platforms
  • Employer branding as a key component of online communication
  • Social media listening
  • Community management
  • Monitoring achievements and all online & social media activities

Brand Communications

Michael Sterrer-Ebenführer
Maria Reibenberger
Sandra Wiesinger
Formula E
Shaping the future of E-Mobility
voestalpine image campaign 2019
voestalpine open space

Brand communications focus on

  • Defining the content and communicating the voestalpine brand
  • Planning, control, and implementation of brand communications, in particular:
    • Advertising the voestalpine AG
    • Sponsoring activities and communicating their actions
    • voestalpine AG group events
    • Exhibition and conference management

Internal Communications

Karin Keplinger
Employee magazine
Mareike Felhofer
Klaus Achleitner
Employee survey
Leonhard Woldan

Internal communications focus on

  • Employee and management communications
  • Publishing and editing the quarterly employee magazine
  • Coordinating & developing the group-wide intranet
  • Internal project communication
  • Support in integrating new employees as well as acquired and newly established companies