voestalpine Stahlwelt in Linz celebrates its reopening following extensive modernization

23 June 2026 |

Following a renovation period lasting around 23 months, voestalpine Stahlwelt at the Linz site will have a completely new look from June 2026 onwards. The entire exhibition area has undergone a comprehensive modernization in terms of architecture, technology, and content. With a total investment of around EUR 20 million, the Group has fully updated its approach to showcasing steel production, further processing, technology, innovation, and sustainability.

The central element of the exhibition concept is known as the Grid, a suspended, walk-through structure that forms the spatial and thematic backbone of the new exhibition. The open and interconnected system illustrates the Group’s central themes: technological aspiration, innovative strength, and the transition to steel production with net zero CO₂ emissions. The structure connects content, exhibits, and visitors with one another. Approximately 8,500 individually controllable LED light points are distributed across the entire Grid, enabling dynamic lighting effects. A total of around 138 tons of steel was used in the construction, including about 40 tons of the CO₂-reduced greentec steel Edition. By optimizing the manufacturing process at its Linz site, the Group can already save around ten percent of direct emissions with its CO₂-reduced version.

The modernized voestalpine Stahlwelt showcases what we stand for as a globally active steel and technology Group: innovation, sustainability, and the highest level of technological expertise. It provides an impressive display of our entire range of services and the importance of our products in everyday life.

Herbert Eibensteiner, CEO of voestalpine AG

Implementation of the exhibition concept by internal and external partners

The Grid was constructed by voestalpine at its Krems site. The individual Grid elements were prefabricated as “trees” up to 13 meters tall at the Krems plant, transported to Linz, and installed with millimeter precision at the voestalpine Stahlwelt—a challenge in terms of logistics and construction.

The new voestalpine Stahlwelt was conceived and designed by the international firm ATELIER BRÜCKNER from Stuttgart, which has also implemented projects such as the Tutankhamun Gallery at the Grand Egyptian Museum in Cairo and the BMW Museum in Munich.

A forward-looking exhibition for all generations

The redesign has also increased the exhibition’s flexibility: content can now be updated more quickly and developed with greater precision. Across a total of five levels, the exhibition provides a comprehensive overview of the Group, its global presence, innovations & future technologies, steel production, greentec steel, further processing, products, as well as the work and living environment of voestalpine for all generations.

The new Stahlwelt combines architecture, technology, and content in one holistic experience. With the Grid as the central element, we have developed an exhibition concept that connects our themes with one another and offers visitors an interactive way to engage with voestalpine.

Hubert Zajicek, Member of the Management Board at voestalpine AG and Head of the Steel Division

Around 750,000 people have already visited voestalpine Stahlwelt since the original exhibition opened in 2009. The new exhibition combines traditional content in a modern digital context. Visitors are provided with a tablet that enables multimedia experiences. Interactive stations can also be used to clearly explain complex topics.

Steel Division

As a global manufacturer of high-quality steel products, the voestalpine Group’s Steel Division assumes a driving role in shaping a clean and livable future. The Steel Division has set benchmarks in the current steel production route and is pursuing an ambitious step-by-step plan to achieve steel production with net zero CO₂ emissions with its greentec steel. As a first step, the Steel Division offers a CO₂-reduced greentec steel version of each flat steel product. It is also working on the implementation of climate-friendly production technologies based on renewable energies. The Steel Division is the first point of contact for major automotive manufacturers and suppliers worldwide when it comes to high-quality steel strip. It is also a prominent partner to the European housing and machinery industries. The division manufactures heavy plates and cast products for applications subject to the most difficult conditions in the energy industry and provides customized solutions for the expansion of renewable energy. In the business year 2025/26, the Steel Division generated revenue of EUR 5.7 billion, reported an operating result (EBITDA) of EUR 811 million, and had around 10,800 employees worldwide.

The voestalpine Group

voestalpine is a globally leading steel and technology group with a unique combination of materials and processing expertise. voestalpine, which operates globally, has around 500 Group companies and locations in more than 50 countries on all five continents. The voestalpine Group has been listed on the Vienna Stock Exchange since 1995. With its premium products and system solutions, voestalpine is a leading partner to the automotive and machinery industries, as well as to the aerospace and energy industries. The company is also the global market leader in railway systems and special sections. voestalpine is committed to the global climate goals and has a clear plan for transforming steel production with its greentec steel program. In the business year 2025/26, the Group generated revenue of EUR 15.1 billion, with an operating result (EBITDA) of EUR 1.5 billion; it has around 48,800 employees worldwide.

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