#OurFavoriteThings: new voestalpine image campaign with employees in the leading role
voestalpine launched its new brand and image campaign at the end of September. The ambassadors are the employees themselves, who sing about what they like and what they do in a voestalpine version of the international hit “My Favorite Things” from the movie “The Sound of Music”. The campaign tells the story of how the technology and steel Group contributes to modern, sustainable living from the perspective of the people working at voestalpine. It will be promoted nationally on TV, and in Austria and Germany on online and social media channels.