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A good Partnership creates added Value

As a voestalpine Böhler Welding distribution partner, you are part of a worldwide team with one goal: to provide the best-in-class service for the welding industry. You will always be close to our customers, not only supplying them with quality products – from welding consumables to protective clothing and welding machines, depending on the region – but also offering a total package for challenging industries including technical advice, training or logistical services that guarantees added value for your customers.

What we are looking for:

  • Long-term relationships
  • Appropriate geographical coverage
  • Sufficient market presence
  • Logistic competence
  • Multipliers for our whole portfolio.

Boosting Strong Partnerships

Stepping up the position of our partners in the welding industry is what drives us most. Having our distribution partners grow and become more profitable when selling our products and services is what is in our best interest. To achieve this, we jointly design market strategies in the fields of marketing, sales and logistics.

    Full & easy access to our services

    Our partners achieve their goals through our wide range of support:

    • Easy online ordering with the help of our online portal “JOIN!Online”
    • Joint customer visits with your sales force
    • Support from our application engineers and access to our educational platform “Welding Academy”
    • Access to promotion and advertising materials for an optimized brand visibility in your showroom

    Performance deserves Recognition

    Benefit from the Partner Performance Program. We have been rewarding the efforts of our closest distribution partners within our Partner Performance Program since 2015. Based on the feedback we have received from our partner performance distributors and considering their market needs, we are continuously developing and improving the program.


    Our Distributor Program is based on the following principles:

    • Creating strategic alliances
    • Working with robust local and global welding products distributors
    • Developing long term partnerships and win-win relationships
    • Being committed to developing and investing in our distributors
    • Being committed to providing technical excellence
    • Striving for mutual growth.

    Building Relationships

    As a participant in the Partner Performance Program, you will promote your customers together with your local voestalpine Böhler Welding contact. And the good thing? It is not the size that counts, but the achievement of mutually agreed goals that make you a SILVER, GOLD or PLATINUM dealer and, depending on the status you achieve, this will give you unlimited access to further marketing materials, joint training or technical services.

    The Meaning of Customer Relationships

    Building customer relationships is vital because it encourages shared positive experiences, reduces customer attrition, boosts employee morale and leads customers to your R&D department. By having a long-term customer relationship, we can adapt our solutions to the fast-changing market needs and create mutual trust and loyalty.

    Alain van Beneden, Vice President Global Distribution Management

    Our Journey continues

    We support you by being a one-stop-shop for all of your welding-related issues and aid you in offering your customers the best possible service. Only lasting relationships allow us to learn from one another, to benefit from each other and to grow together. Are you interested? Please get in touch with your local voestalpine Welding contact person.

    Distribution finder