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Social Media @ voestalpine

Social media is a key communication instrument for the voestalpine Group, and is used to make the content and stories about the company more tangible and accessible to new target groups.

voestalpine is an industrial enterprise, and thus intrinsically a traditional B2B company. But if we look more carefully, the term B2B, or ‘Business to Business’, is always about people. And this is exactly what the social web is all about. Therefore, as a B2B company, voestalpine no longer speaks of B2B, but rather B2P – i.e. Business to People.

It is not our primary goal to sell more products via social media. Instead, we want to make the topics and stories about the company more tangible, and to reach out to further target groups.

Right target group – right content – right channels

voestalpine social media activities include information, communication, and interaction with all key target groups on the web. This is achieved using a variety of social media platforms. Each platform attracts a different target group. Therefore, the content is individually prepared for each target group and platform. The strategy is to reach the right target group, with the right content, on the right channels.

Further information about social media are available in our Social Media Manual and in this blog post.

Social Feed: @voestalpine_eng #voestalpine

Team

    • Social Media Team
      The Online and Social Media Team belongs to the External Communications team of the Group Communications department at voestalpine AG. Social media platforms are a permanent constituent of the corporate communications mix.
About voestalpine In its business segments, voestalpine is a globally leading technology and capital goods group with a unique combination of material and processing expertise. With its top-quality products and system solutions using steel and other metals, it is one of the leading partners to the automotive and consumer goods industries in Europe and to the oil and gas industries worldwide.
Facts
50 Countries on all 5 continents
500 Group companies and locations
48,500 Employees worldwide
Earnings FY 2015/16
€ 11.1 Billion Revenue
€ 1.6 Billion EBITDA
VOE.VI
+30.91 €
About voestalpine In its business segments, voestalpine is a globally leading technology and capital goods group with a unique combination of material and processing expertise. With its top-quality products and system solutions using steel and other metals, it is one of the leading partners to the automotive and consumer goods industries in Europe and to the oil and gas industries worldwide.
© 2016 voestalpine AG