voestalpine is an industrial enterprise, and thus intrinsically a traditional B2B company. But if we look more carefully, the term B2B, or ‘Business to Business’, is always about people. And this is exactly what the social web is all about. Therefore, as a B2B company, voestalpine no longer speaks of B2B, but rather B2P – i.e. Business to People.
It is not our primary goal to sell more products via social media. Instead, we want to make the topics and stories about the company more tangible, and to reach out to further target groups.