Corporate Blog
voestalpine AG
Michael: Marketing all-rounder between Donawitz and Kindberg

Michael: Marketing all-rounder between Donawitz and Kindberg

Michael enjoys a good laugh, prizes honesty, and moves from task to task, each of which helps him grow. His advice is to simply take the first step, and get stuck into new challenges. So, naturally he was happy to be part of #OurFavoriteThings and hike along the Green Lake in Styria.

Michael is leaning on a desk talking to a colleague
In this article

Michael joined voestalpine Tubulars in Kindberg on an internship while at secondary technical school, and never forgot the positive team spirit. But after leaving school and gaining a degree in media and communication design, he decided to take some time out, travelling across Europe in a converted bus. And anyone who goes on a journey has plenty to talk about. So, on his return he immediately called voestalpine Tubulars and asked to do another internship, this time in marketing. That was in September 2021. The one-month internship was extended to three months, then another three, and then, as everyone agreed, Michael began permanent employment as a digital marketing expert with the marketing communication agency in Leoben. This quickly changed into a 50:50 solution, with him dividing his time equally between voestalpine Tubulars and the marketing communication agency of voestalpine Metal Engineering GmbH. At the agency his focus was digital marketing, and at voestalpine Tubulars traditional marketing.

Michael works on the computer editing a video

Content ist king

As a digital marketing expert, his tasks include everything from in-house graphics to managing the external media presence on the website and social media. He collates information for the various products and campaigns, interviews partners to discover fascinating and amusing details, and bundles them together to create stories of interest to external readers. Naturally, he is thoroughly at home with Photoshop, InDesign, After Effects and Premiere from the Adobe Cloud. Particularly when brainstorming new ideas, he can effectively apply his strengths: creativity, teamwork, and honesty. All ideas are welcome, and are broken down from the quantitative into the qualitative. “My workdays are almost always pretty cool,” he sums up.

Soft Skills for Hard Facts

Michael is proud that he was able to double his year’s target of 1,500 followers on the (new) voestalpine Tubulars instagram channel. He sure can tell good tales! On MaCom-Day 2023 in Linz, at the annual meeting of voestalpine marketing and communication experts, he was able to present another successful project: the social media channel created by apprentices for apprentices, which had launched as a pilot project and is managed and supported by Michael, was received with great interest and positive feedback from all those attending.

#OurFavoriteThings – what excites Michael:

  • Respect
  • Clear communication
  • Honesty, that lasts longest

He finds the workplace culture at voestalpine to be respectful. Younger and more experienced employees treat one another with respect, are happy to give mutual praise, and communicate as equals. Michael greatly values the excellent working atmosphere. He encourages anyone interested, whether just starting out in their careers or more experienced, to take the unconventional first step of completing an internship to show what they can do. Everything else then comes naturally.

Image campaign #OurFavoriteThings

Energy, greentec steel, education, sustainability, innovation and, first and foremost, people: all core elements of our latest brand campaign. By moving away from technical data sheets demonstrating our capabilities and turning to real stories, the campaign offers insights into the world of our employees—the people who, as part of the voestalpine team, play a key role in the company’s success. They speak about what excites and moves them—our favorite things, if you will.

Share article
You job in marketing

Would you also like to become part of the #voestalpineteam and, like Michael

Apply now!
GreenTec Steel

Austria's biggest climate protection program

More info
Picture of voestalpine AG

voestalpine AG

Die voestalpine ist ein weltweit führender Stahl- und Technologiekonzern mit kombinierter Werkstoff- und Verarbeitungskompetenz. Die global tätige Unternehmensgruppe verfügt über rund 500 Konzerngesellschaften und -standorte in mehr als 50 Ländern auf allen fünf Kontinenten. Sie notiert seit 1995 an der Wiener Börse. Mit ihren Premium-Produkt- und Systemlösungen zählt sie zu den führenden Partnern der Automobil- und Hausgeräteindustrie sowie der Luftfahrt- und Öl- & Gasindustrie und ist darüber hinaus Weltmarktführer bei Bahninfrastruktursystemen, bei Werkzeugstahl und Spezialprofilen. Die voestalpine bekennt sich zu den globalen Klimazielen und verfolgt mit greentec steel einen klaren Plan zur Dekarbonisierung der Stahlproduktion.