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voestalpine AG
New image campaign: We show #OurFavoriteThings

New image campaign: We show #OurFavoriteThings

As a globally leading steel and technology group, we bear a lot of responsibility. We are all working with great passion and know-how to shape our future as a global company, and to lead by example. Instead of just talking about innovations, we show them in a human context.

Screenshot of a group shot of apprentices from the voestalpine image film
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Employees as ambassadors

In our campaign, those people provide insight into the world and attitude of the voestalpine Group who play a key role in our success – our employees. They tell who we are by showing (and singing) what is important to us. This includes future topics such as energy, greentec steel, women in technology, training as well as sustainability and innovation. Our Favorite Things, in other words.


Although our products form the basis of a modern life, they are often invisible in everyday life. Everything from sustainable energy generation and safety in personal transportation to comfortable travel on rails around the world. But instead of just talking about innovations, we simply show them.

To make the campaign memorable, rather than just creating a list of #OurFavoriteThings, we created an entire song. It’s our version of the international hit “My Favorite Things” from the classic movie “The Sound of Music,” which coincidentally was filmed near our headquarters in Linz.

About the campaign

In our new image campaign, we show our contribution to a modern, sustainable life from the perspective of people. who sing about what they like and what they do in a voestalpine version of the international hit “My Favorite Things” from the movie “The Sound of Music”, telling us what they like and what they do. In other words, #OurFavoriteThings.

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voestalpine AG

Die voestalpine ist ein weltweit führender Stahl- und Technologiekonzern mit kombinierter Werkstoff- und Verarbeitungskompetenz. Die global tätige Unternehmensgruppe verfügt über rund 500 Konzerngesellschaften und -standorte in mehr als 50 Ländern auf allen fünf Kontinenten. Sie notiert seit 1995 an der Wiener Börse. Mit ihren Premium-Produkt- und Systemlösungen zählt sie zu den führenden Partnern der Automobil- und Hausgeräteindustrie sowie der Luftfahrt- und Öl- & Gasindustrie und ist darüber hinaus Weltmarktführer bei Bahninfrastruktursystemen, bei Werkzeugstahl und Spezialprofilen. Die voestalpine bekennt sich zu den globalen Klimazielen und verfolgt mit greentec steel einen klaren Plan zur Dekarbonisierung der Stahlproduktion.