When we are interested in people and want to learn more about them, we often ask them, “What interests them?” This is how connections, sympathy and understanding for each other are created.
This is precisely what our new brand and image campaign “picks up on and opens up a quite “personal insight” into our world – a world in which we, as a globally leading steel and technology group, bear a major responsibility for progress on future topics including energy, greentec steel, women in technology, training, sustainability and innovation. As a global company we work with great passion and know-how to shape the future and lead by example. “Our Favorite Things” not only tells the story of our path to a green future, but also of the vision behind it.
With musical lightness, the campaign tells of the products, the processes and the underlying attitude of the voestalpine Group as experienced by our employees. They are the ones who play a key role in our success. The scenes are approachable and authentic. The pictures show a familiar environment – a space for new ideas that brings people together. With “Our Favorite Things,” we invite people to become part of a better future together with us and want to inspire them to follow our path.
Energy, greentec steel, education, sustainability, innovation and, first and foremost, people: all core elements of our latest brand campaign. By moving away from technical data sheets demonstrating our capabilities and turning to real stories, the campaign offers insights into the world of our employees—the people who, as part of the voestalpine team, play a key role in the company’s success. They speak about what excites and moves them—our favorite things, if you will.
Die voestalpine ist ein weltweit führender Stahl- und Technologiekonzern mit kombinierter Werkstoff- und Verarbeitungskompetenz. Die global tätige Unternehmensgruppe verfügt über rund 500 Konzerngesellschaften und -standorte in mehr als 50 Ländern auf allen fünf Kontinenten. Sie notiert seit 1995 an der Wiener Börse. Mit ihren Premium-Produkt- und Systemlösungen zählt sie zu den führenden Partnern der Automobil- und Hausgeräteindustrie sowie der Luftfahrt- und Öl- & Gasindustrie und ist darüber hinaus Weltmarktführer bei Bahninfrastruktursystemen, bei Werkzeugstahl und Spezialprofilen. Die voestalpine bekennt sich zu den globalen Klimazielen und verfolgt mit greentec steel einen klaren Plan zur Dekarbonisierung der Stahlproduktion.