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voestalpine AG
#OurFavoriteThings – “And Action!” for our brand ambassadors

#OurFavoriteThings – “And Action!” for our brand ambassadors

When we are interested in people and want to learn more about them, we often ask them, “What interests them?” This is how connections, sympathy and understanding for each other are created.

Aerial view of the blue tower, voestalpine headquarters in Linz
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This is precisely what our new brand and image campaign “picks up on and opens up a quite “personal insight” into our world – a world in which we, as a globally leading steel and technology group, bear a major responsibility for progress on future topics including energy, greentec steel, women in technology, training, sustainability and innovation. As a global company we work with great passion and know-how to shape the future and lead by example. “Our Favorite Things” not only tells the story of our path to a green future, but also of the vision behind it.


With musical lightness, the campaign tells of the products, the processes and the underlying attitude of the voestalpine Group as experienced by our employees. They are the ones who play a key role in our success. The scenes are approachable and authentic. The pictures show a familiar environment – a space for new ideas that brings people together. With “Our Favorite Things,” we invite people to become part of a better future together with us and want to inspire them to follow our path.

The importance of this image and brand campaign for employees

Markus, a vosetalpine employee, wears blue and black work clothes and smiles as he looks past to the left of the camera

I am part of the brand campaign because I identify with the values lived by the voestalpine Group. I am proud to work in such a responsible company.

LogServ Linz
Christoph wears blue and yellow work clothes, safety goggles and a white work helmet and smiles into the camera on a platform in a factory hall

For me, filming the new brand campaign was a great opportunity to combine my job and my passion ‘singing’. For me personally, it was very special to be able to use the new special steel plant in Kapfenberg as a stage.

voestalpine Böhler Edelstahl Kapfenberg
Liang, a voestalpine employee, smiles towards the window in a factory hall on the right.

I want to show people how nice it is when your job is also your hobby. Similar to our industrial production, filmmaking seems simple and easy, but there is a lot of teamwork and effort behind it.

voestalpine additive manufacturing center GmbH Düsseldorf
voestalpine employee Lisa looks into the camera with a white hard hat and blue work clothes, in the background you can see an industrial area.

I immediately thought to myself: yes, I’d love to take part in this! I like the idea of showing employees as singing testimonials. That’s why I really wanted to be part of it.

voestalpine Signaling Zeltweg
voestalpine employee Gabriele smiles into the camera at the voestalpine railing

Participating in the global brand campaign was a cool opportunity and casual change for me.

voestalpine Metal Engineering GmbH – Marketing Communication Agency Donawitz
Voestalpine employee Michael stands in his hiking gear with a rucksack in front of a steep mountain slope

I thought to myself: brilliant! The invitation to film sounded exciting and the opportunity to be part of such a cool project was something I definitely didn’t want to miss.

voestalpine Metal Engineering GmbH Kindberg
Voestalpine employee Michaela took part in the image film and smiles for the camera at her workplace

I am proud to be part of the voestalpine family and to show this in the campaign. Although I don’t like to sing at all, it still motivated me to apply to show others what #OurFavoriteThings are.

voestalpine Stahl GmbH Linz

Image campaign #OurFavoriteThings

Energy, greentec steel, education, sustainability, innovation and, first and foremost, people: all core elements of our latest brand campaign. By moving away from technical data sheets demonstrating our capabilities and turning to real stories, the campaign offers insights into the world of our employees—the people who, as part of the voestalpine team, play a key role in the company’s success. They speak about what excites and moves them—our favorite things, if you will.

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voestalpine AG

voestalpine AG

Die voestalpine ist ein weltweit führender Stahl- und Technologiekonzern mit kombinierter Werkstoff- und Verarbeitungskompetenz. Die global tätige Unternehmensgruppe verfügt über rund 500 Konzerngesellschaften und -standorte in mehr als 50 Ländern auf allen fünf Kontinenten. Sie notiert seit 1995 an der Wiener Börse. Mit ihren Premium-Produkt- und Systemlösungen zählt sie zu den führenden Partnern der Automobil- und Hausgeräteindustrie sowie der Luftfahrt- und Öl- & Gasindustrie und ist darüber hinaus Weltmarktführer bei Bahninfrastruktursystemen, bei Werkzeugstahl und Spezialprofilen. Die voestalpine bekennt sich zu den globalen Klimazielen und verfolgt mit greentec steel einen klaren Plan zur Dekarbonisierung der Stahlproduktion.