With our campaign #FavoriteMoments, we proudly show that we are part of everyone’s lives in many small and big ways. With our expertise, our commitment and our “voestalpine spirit”, we make individual favorite moments possible – big and small, all over the world. Because voestalpine is behind and in many products.
We hardly notice this in everyday life, because the reliable rail connection on the way to work, the safe flight to the long-awaited vacation or the green electricity that fuels the electric car in the garage from the PV system on the roof have already become a pleasant matter of course. It’s easier to think about the bone nail that the surgical team skillfully implants before a thigh operation or the impressive things that are possible today during the live broadcast of the launch of the Ariane rocket. It is only thanks to our employees around the world, who work on innovative solutions every day, that moments like these become reality.
Although our products form the basis of modern life, they are often invisible in everyday life. Be it sustainable energy generation, safety in private transport or comfortable travel on the world’s railways or by plane. But instead of talking about innovations, we show how they make our lives a little more comfortable, more sustainable or simply better. We bring to the forefront what we contribute to people’s everyday lives and what special moments we make possible as voestalpine. We show how modern and indispensable large-scale industry is. Because despite all the technology, people are always at the center of everything we do.
Having already said what we do, we wanted to make it clear in this campaign why we do it. With #FavoriteMoments, we once again rely on the authentic image of our colleagues from Austria and Germany, Belgium, China and Brazil, who are part of the campaign and our most credible ambassadors. #FavoriteMoments is accompanied by a song that was composed for the campaign. “All these moments” by FaMo musically conveys our values, courage, community and our joy for the future. The song combines lightness with emotionality and can be streamed directly on Spotify.
In our new brand and image campaign #FavoriteMoments, we show our contribution to a modern, sustainable life from the perspective of people. We focus on their individual favorite moments and the commitment of our employees that makes such moments possible. The specially composed song “All these moments” accompanies the campaign and musically conveys our values, courage, community and our joy for the future and is authentically accompanied by pictures of our employees.
Die voestalpine ist ein weltweit führender Stahl- und Technologiekonzern mit kombinierter Werkstoff- und Verarbeitungskompetenz. Die global tätige Unternehmensgruppe verfügt über rund 500 Konzerngesellschaften und -standorte in mehr als 50 Ländern auf allen fünf Kontinenten. Sie notiert seit 1995 an der Wiener Börse. Mit ihren Premium-Produkt- und Systemlösungen zählt sie zu den führenden Partnern der Automobil- und Hausgeräteindustrie sowie der Luftfahrt- und Öl- & Gasindustrie und ist darüber hinaus Weltmarktführer bei Bahninfrastruktursystemen, bei Werkzeugstahl und Spezialprofilen. Die voestalpine bekennt sich zu den globalen Klimazielen und verfolgt mit greentec steel einen klaren Plan zur Dekarbonisierung der Stahlproduktion.