#FavoriteMoments - favorite moments made by voestalpine Wire Technology

As part of voestalpine, voestalpine Wire Technology supplies high-precision wire solutions for demanding applications worldwide. Our products can be found in cars, trains, tools, household appliances and energy supplies - and thus in countless everyday situations.

What appears invisible at first glance is made visible by the new voestalpine campaign: our steel wires “shape”, ‘form’ and “connect” - literally and figuratively. They are the basis for progress and modern technology and therefore a decisive component of those favorite moments that make up our lives.

At voestalpine Wire Technology, we develop and supply advanced wire solutions that make these moments possible.

They are invisible to most people, but they are indispensable: our products are part of the everyday technologies that shape modern life:

• Prestressing steel strands that ensure the durability of bridges and tunnels and create safe infrastructure that will last for generations
• Prestressing wires for wind turbines that combine strength and precision where renewable energy meets technology.
• Cold heading and cold extrusion wires for engine bolts that ensure reliable mobility on every journey.
• Spring steel wires in rail fastenings that secure rails on concrete sleepers with long-lasting elasticity.
• Rolling bearing steel wires for mobility components to keep wheels, transmissions and electric drives running smoothly.

In the #FavoriteMoments campaign voestalpine is not only focusing on its products, but above all on its people. Colleagues from all over the world - including Austria, Germany, Belgium, China and Brazil - tell their stories, their motivation and their contribution to a sustainable, modern life.

At voestalpine Wire Technology, too, our employees are our strongest ambassadors. Their daily work, their know-how and their commitment ensure that high-quality materials are turned into safe solutions - for customers all over the world.

The #FavoriteMoments campaign is accompanied by the specially composed song “All these moments” by the band FaMo. The song picks up on metalworking terms such as “stamping”, “welding together” or “making plans” and transfers them to life - musically light, but profound in terms of content. The song combines emotion with technology and makes our values audible. We invite everyone to share the song, stream it and become part of the movement.

The new image campaign is far more than just an advertising campaign. It is a commitment to the future - to the industry, to our region, to our employees and to our role as enablers. Because whether visible or invisible: voestalpine Wire Technology is part of the stories that life writes.