voestalpine produces sustainable premium steel for Swiss watchmaker Chopard 2 minutes spent reading

voestalpine produces sustainable premium steel for Swiss watchmaker Chopard

Julia Hermetter (Karenz)
As part of the "Media Relations" team, Julia Hermetter also publishes stories on the Corporate Blog. Her focus is on the High Performance Metals and Metal Engineering Division.

voestalpine Böhler Edelstahl, a subsidiary of the technology group voestalpine, has developed a premium steel alloy for Swiss brand Chopard’s latest collection of watches which, with comparable material properties to precious metals, also guarantees sustainable watchmaking. The newly designed steel grade, Chopard Lucent Stahl A223, is particularly skin-friendly, highly resistant, and offers a winning combination of extreme purity with a sheen similar to white gold. It is produced in an environmentally-friendly manner using up to 70 percent recycled steel.

As a respected global supplier of specialty materials, voestalpine Böhler Edelstahl, based in Kapfenberg, Styria, has been a trusted partner to all prestigious premium watchmakers for many years.



Just recently, the new Alpine Eagle watch collection from Chopard, crafted using the newly developed voestalpine Böhler Edelstahl steel grade BÖHLER A223, was officially presented in Vienna. As a member of the global Responsible Steel initiative, voestalpine promotes sustainable steel production, making it the ideal partner for Chopard. Since 2012, this Swiss manufacturer of luxury watches has been actively improving its production chain through the use of sustainable materials.

Luxury watches made from recycled steel

Using the new steel grade Chopard Lucent Stahl A223, the product of four years of intensive research, voestalpine Böhler Edelstahl has now succeeded in creating a steel alloy with completely new material properties. Its hypoallergenic composition gives the material the same properties as surgical steel, while being simultaneously around 50 percent more abrasion-resistant than conventional steel. The alloy’s golden shine is the product of the material’s exceptional purity.



Part of the High Performance Metals Division of the voestalpine Group, voestalpine Böhler Edelstahl is one of the most respected suppliers of tool steels, high-speed steels, and specialty materials. The company has a product portfolio of around 250 different steel grades. Its high performance materials are primarily used in toolmaking, aircraft, turbines for power generation, and oil & gas extraction. With a workforce of around 2,500 employees, Böhler Edelstahl GmbH & Co KG generated revenue of EUR 840 million during the business year 2018/19.

Julia Hermetter (Karenz)