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Wire & Tube 2024: voestalpine Wire Technology presents pioneering concept for sustainable wire solutions - WHERE PREMIUM QUALITY MEETS ECO-FRIENDLY EXCELLENCE 2027

30 April 2024 | 

The Wire & Tube 2024 in Düsseldorf, the world's leading trade fair for the wire and cable industry, opened its doors from April 15 to 19, 2024 and offered a fascinating insight into the latest developments and trends in the industry.

One of the highlights of the trade fair was undoubtedly the newly designed stand of voestalpine Wire Technology, a leading brand for premium wires and customized solutions on the European market for decades.

Under the motto "PERFORMANCE IN WIRE - WHERE PREMIUM QUALITY MEETS ECO-FRIENDLY EXCELLENCE 2027", the company presented pioneering approaches to combining top quality and environmentally friendly excellence.

Visitors had the opportunity to immerse themselves in the world of voestalpine Wire Technology's metallurgical expertise. The newly designed exhibition stand enabled guests to immerse themselves in the world of PERFORMANCE IN WIRE. The "Innovation Box", where interested parties could work on individual solutions together with voestalpine experts in an exclusive environment, was also very popular.

Another focus was on sustainable material solutions and innovative research and development opportunities at voestalpine Wire Technology.

Let's work together to develop premium wire solutions where the highest quality and environmental awareness go hand in hand. With our 4 core values - quality, innovation, flexibility and sustainability - we can deliver a product that enables our customers to be successful in their markets and produce sustainably.

Simone Fiorella, CSO of voestalpine Wire Italy srl.

The new campaign "WHERE PREMIUM QUALITY MEETS ECO-FRIENDLY EXCELLENCE 2027" was presented at the stand, emphasizing the combination of high-quality materials with environmentally friendly production processes. This initiative underlines our commitment to premium quality and sustainability, which was reflected in numerous conversations and discussions during the trade fair.

voestalpine Wire Rod is ready for the future. And the future will be the transformation of the steel process from blast furnace to electric arc furnace.

Manfred Strecher, CSO of voestalpine Wire Rod Austria GmbH

voestalpine recently achieved a breakthrough in green steel production, producing the world's first high-quality "green" wire rod from hydrogen-reduced pure iron and scrap.

The groundbreaking smelting process was carried out at the Donawitz site in the Group's own Technikum Metallurgie (TechMet) research facility and marks a significant step towards CO2-reduced steel production.

From 2027, our greentec steel design will be available for demanding applications. Join us on the path to premium wire solutions with a reduced CO2 footprint!

Another highlight of the trade fair was the inspiring presentation by Dr. Walter Berger, Managing Director of voestalpine Forschungsservicegesellschaft Donawitz, who gave deep insights into the green transformation of the steel industry under the title "greentec steel". The focus was on insights into the decarbonization strategy and the step-by-step plan for green steel.

Overall, the Wire & Tube 2024 trade fair in Düsseldorf provided an inspiring platform for the exchange of ideas and innovations. voestalpine Wire Technology set new standards in the industry with its impressive appearance and impressively demonstrated how premium quality and environmental friendliness can be successfully combined. Sylvia Holly, CSO voestalpine Wire Austria GmbH, aptly describes the end of the trade fair:

A successful and exciting week at the trade fair has come to an end. What remains are many interesting discussions, new opportunities and the deepening of our partnerships. None of this would have been possible without our fantastic team. Months of preparation and a lot of attention to detail go into an event like this. Many thanks to everyone who helped to put on such a convincing trade fair appearance!

Sylvia Holly, CSO of voestalpine Wire Austria GmbH


We would like to thank all visitors, customers and interested parties for the interesting discussions and visits to our stand.

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