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Sales Conference 2023: Focus on sustainability, greentec steel and customer orientation

10 October 2023 | 

voestalpine Wire Technology's international sales teams from eight different countries came together in Donawitz this year to discuss important future topics such as sustainability, diversification, and innovation, and to highlight sales best practices together.

Exciting keynote

The "voice of the customer" was represented by Patrick Lexer, VP Purchasing Direct Material from customer Bulten Fasteners AB. With exclusive insights, the voestalpine Wire Technology Sales Manager team was given the opportunity to take the view of our customers and, among other things, to illuminate the topic of sustainability from a different perspective.

greentec steel in focus

For the path to a green future, voestalpine has developed an ambitious and feasible step-by-step plan with greentec steel. The participants of the Sales Conference had the opportunity to get a "deep dive" into greentec steel projects at the Donawitz site. A tour of the two test facilities SuSteel & Hyfor was part of the program during a plant tour.

Michael Köck, Managing Director of voestalpine Stahl Donawitz GmbH, took the Sales Experts of voestalpine Wire Technology on an exciting journey through the greentec steel step-by-step plan of the Donawitz site. Matthew Galler, R&D expert at voestalpine Wire Technology, complemented the focus on sustainability with concrete research results from the greentec steel area.

Networking, collaboration to jointly create customer value

Sales Conference 2023

Breakout sessions offered the more than forty participants a good opportunity to work out ways to further improve cooperation between the international voestalpine Wire Technology locations - all with the aim of further bundling performance in wire competences.

Events like this allow us to broaden our horizons and address the evolving needs of our customers

said one Sales Conference attendee

Sales best practices on stage!

Highlighting success stories together was another agenda item on the Sales Conference 2023 list. 16 best practices presentations from the areas of sales, business development, application engineering and R&D gave attendees the opportunity to present, celebrate and discuss shared successes.

Tools, tips and tricks

Another external keynote presentation by Othmar Schwarz, partner at Simon-Kucher & Partners GmbH, offered the participants exciting insights and practical assistance on the extensive topic of pricing.

The two days of an inspiring and informative event flew by. I am glad that I had the opportunity to meet my esteemed colleagues and be part of this outstanding event

said one participant, summing up the event

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