(00:00 - 00:57)
Host: Welcome to Wire Insights, the podcast from voestalpine Wire Technology. Here we talk about developments, technologies, and solutions that shape our industry - from materials technology to industrial applications. You will gain in-depth insights into current projects and their practical significance.
This episode focuses on cold-drawn bar – a product that offers maximum precision and process reliability and opens new possibilities for demanding applications. What are its technical characteristics? What advantages does it offer for demanding applications? And how does voestalpine Wire Technology support its customers in material development and process optimization? Today, I will be talking to two experts from our company:
Welcome, Holger Winter, Application Engineer, and Wolfgang Fasching, Expert in Process Technology and Development.
(00:58 - 01:26)
Host: Mr. Winter, it's great to have you here. What are your responsibilities as an Application Engineer?
Winter: I look after customers from various industrial sectors and support them with technical issues and product development. My focus is on translating individual requirements for materials, processes, and component properties into practical solutions. I am also the central contact person for the introduction and application of our new product segment of cold-drawn bars.
(01:27 - 02:00)
Host: Thank you very much. Mr. Fasching, you are heavily involved in process technology and development. What does your daily work involve?
Fasching: I further develop our forming and testing processes to ensure stable and reproducible quality. This includes process analyses, the introduction of new technologies, and communication with application engineering and, if necessary, with customers in the case of special requirements. My many years of management experience help me to implement new processes and product ideas in a targeted manner.
(02:01 - 02:44)
Host: Mr. Winter, why is entering the cold-drawn bar segment more than just a product portfolio expansion for voestalpine Wire Technology?
Winter: Entering this segment is a strategic move. We are transferring our existing expertise in forming technology, materials development, and quality assurance to a new product, cold-drawn bar. This enables us to offer our customers an integrated portfolio from a single source. For companies, this means fewer interfaces, greater process reliability, and dependable quality - especially for safety-critical applications. Industries such as automotive, machine building, and energy, where precision and material performance are crucial, will benefit.
(02:45 - 04:31)
Host: Mr. Fasching, what distinguishes cold-drawn bar from conventional wire?
Fasching: The main difference lies in the geometry. Cold-drawn bar is a solid long product that is brought to its final dimensions by cold forming. It is used where the highest demands are placed on dimensional accuracy, straightness, and surface quality – for example, in precision components such as axles, shafts, or bearing components.
The product requirements also differ significantly. When drawing bars, the degree of forming, tool geometry, and straightening process must be precisely coordinated. This is the only way to reliably achieve the required tolerances, straightness, and surface quality of the bars.
Host: And how do you ensure these properties?
Fasching: Through a fully integrated process chain. We control every step - from steel production to hot forming, heat treatment, drawing, and final inspection. Every process is documented and traceable. For our customers, this means maximum transparency, high process reliability, and reproducible mechanical properties such as tensile strength or yield strength.
Host: What role does digital process monitoring play in this?
Fasching: A crucial one. We rely on inline measuring systems and digital data analysis to detect and correct deviations at an early stage. This enables us to ensure a high level of consistency from batch to batch – even with complex requirements.
In addition, we can specifically influence material properties. If certain strength or toughness values are required, we control the microstructure via process control. The combination of metallurgical expertise and reliable manufacturing makes our materials reliable and high-performance.
(04:32 - 06:08)
Host: Mr. Fasching, how do you support customers in the development of new materials? What is the path from the initial idea to the actual application?
Fasching: We accompany our customers throughout the entire development process – from the initial idea to series production. The process is structured, but extremely flexible thanks to our in-house research facilities such as Techmet, MetLab, and the Wire Tech Center. It usually starts with a specific requirement, such as higher strength, improved corrosion resistance, or optimized forming behavior.
We then develop a suitable alloy concept for cold-drawn bars, which we sample in our pilot plants and test under real conditions. At the same time, we check the scalability for industrial production. Only when all requirements have been met does implementation in series production take place.
In this way, we bridge the gap between research and practice and ensure that new materials not only work in theory but also perform reliably in application.
Host: What role do simulation methods or digital approaches play in the development of new alloys?
Fasching: Digital methods are now a central component of materials development. They enable us to understand and specifically influence complex relationships between alloy composition, process parameters, and material behavior.
With numerical models and digital twins, we can, for example, make predictions about microstructure development, forming behavior, or thermal stability - even before the first physical test takes place. This saves time and resources.
In combination with our pilot plants and real-world tests, this creates an efficient link between virtual pre-development and practical validation.
(06:09 - 06:33)
Host: Mr. Winter, how is this perceived from the customer's point of view – and how quickly can you respond to new market requirements?
Winter: Thanks to our flexible development structure and integrated production chain, we can often respond to new market requirements within a few weeks. Initial sampling is possible quickly because we combine research, pilot plants, and industrial scaling under one roof.
(06:34 - 07:59)
Host: What distinguishes your forming processes from classic drawing lines?
Fasching: We combine our wire drawing expertise with bar steel technology. This means precise control of the forming degrees, targeted intermediate treatments, and high-quality surface finishing - for example, through controlled phosphating or mechanical smoothing. In contrast to conventional drawing lines, which often use standardized processes, our processes enable flexible and application-specific adaptation – for maximum dimensional accuracy and surface quality.
The dimensional accuracy and surface quality when drawing bars depend largely on parameters such as drawing speed, lubrication, tool geometry, and temperature control.
Host: How do you ensure that the surface quality is maintained even at high degrees of deformation?
Fasching: To guarantee surface quality, we rely on optimized tool coatings, controlled friction conditions, and a precisely coordinated process. We use inline measuring systems, adaptive control systems, and digital monitoring, precisely coordinate the drawing parameters, and carry out process-accompanying tests such as eddy current testing. The drawing processes for cold-drawn bars are designed in such a way that the surface quality is reliably maintained even at high degrees of deformation. A uniform, clean surface reduces the effort required in subsequent process steps at the customer's site.
(08:00 - 09:46)
Host: Mr. Winter, how do you help customers find the right material?
Winter: We work together to analyze the mechanical, thermal, and tribological requirements and recommend materials that are technically and economically optimal. We draw on a portfolio of over 400 steel grades – from standard qualities to highly specialized alloys.
Host: How do you deal with conflicting objectives – for example, between high strength and good machinability?
Winter: This is precisely where our material development comes in. We work with multi-parameter optimization approaches to reconcile both requirements, for example through microalloys or targeted heat treatment.
Host: What services do you offer beyond the product itself?
Winter: We see ourselves not only as a materials supplier, but also as a global development partner. In addition to classic materials consulting, we offer co-engineering from the idea to series production of cold-drawn bars, digital simulation support, testing concepts, and customized logistics solutions—such as just-in-time delivery, packaging concepts, and traceability services. Our goal is to maximize customer benefit holistically.
Host: What role does sustainability play in the production of cold-drawn bars?
Winter: A central one. When selecting materials, we already pay attention to resource-saving alloy concepts and recyclability. In the production of cold-drawn bars, we rely on energy-efficient processes, optimized lubrication systems, and forming with as little loss as possible. Digital approaches such as simulations and inline measuring systems enable precise process control, which not only ensures quality but also saves energy and raw materials.
(09:47 - 11:04)
Host: Mr. Fasching, how do you integrate customer feedback into further development?
Fasching: Customer feedback is an essential part of our continuous product and process optimization. We consider every piece of feedback - whether from application, quality assurance, or logistics - to be a valuable stimulus. We analyze this information and incorporate it directly into the adaptation of alloy concepts, manufacturing parameters, and testing methods. Through regular technical reviews, joint development projects, and open communication channels, we create a partnership-based foundation on which innovation and quality grow together.
Host: What are the next steps for the cold-drawn bar product segment?
Fasching: We are working on new alloy concepts, continuously optimizing our drawing processes, and evaluating innovative testing methods - such as AI-supported inline quality control.
Host: Thank you very much, Mr. Winter and Mr. Fasching, for the valuable insights into cold-drawn bar and the processes behind it.
If you would like to learn more, visit the voestalpine Wire Technology website or contact them directly. Thank you for listening - and see you next time on Wire Insights.