On January 18, 2013, an open discussion on "Steel: The Next Hero – Looking to the Future" was held on the Twitter social media platform. The kickoff was the launch of the "The white book of steel", a publication that celebrates the history of steel and the steel industry.
The objective of these activities was not simply to take a look at the history of steel, but also to demonstrate how important steel is for future innovations. Which is why industry leaders, including Wolfgang Eder (voestalpine CEO) and Peter Schwab (Head of R&D at voestalpine), twittered about careers, development opportunities and innovations in the steel industry for a whole hour
under #steeldebate on Twitter.com.