We’re taking the future into our own hands.

• New image and brand campaign starting October 8 in Austria
  
• Ads will run on Austrian TV, in newspapers, magazines, online media and radio

People are at the heart of the new voestalpine campaign. Portrayed sensitively and vividly using five Group employees from international locations – with their very personal strengths, their professional and their private sides.

The new campaign gives those outside the company a chance to peek over the shoulders of the various employees, professionally and privately, to momentarily become a part of their lives and to recognize that the voestalpine Group contains some surprising and unexpected themes hidden within.

Their daily dedication, their love for detail and their pleasure in taking on a challenge, whether in their professional or private lives, stands for the versatility of voestalpine. In keeping with the credo “We’re taking the future into our own hands,” they show what, in addition to quality and innovative power, sets voestalpine apart: the employees.

These authentic and emotional glimpses into the lives of the leading actors will offer a chance over the next two years to get better acquainted with the Group – in a way that already garnered multiple national and international awards in 2010.