voestalpine Group identity

  • Where we want to go (Our vision)
    We’re the partner of choice worldwide for demanding product solutions involving steel and that allow our customers to stay that decisive step ahead.
  • Where we stand (Our positioning)
    voestalpine is a globally active group with a number of specialized and flexible companies that produce, process and further develop high-quality steel products. As a reliable partner to industry, voestalpine regards its customers’ needs as its own.
  • What we stand for (Our mission)
    Driven by our wide-ranging expertise and our conviction that there is always a better solution, we set ourselves the daily challenge of making the seemingly impossible happen.

Our values

  • We are mobile.
    Due to our decentralized structure we can act and react more quickly, and therefore fulfill the requirements of our customers with maximum flexibility and dynamism. We offer a faster and better solution on a shorter path.
  • We are specialized.
    As a worldwide network of independent specialists, we bring the right minds and skills to the table for each project and offer maximum experience and know-how. In a wide range of ways, we enable our customers to get a step ahead and ensure the success of our company.
  • We drive developments forward.
    Open to new things and with the curiosity of the scientific mind, our thinking is visionary and outside the envelope; imagination distinguishes our products and processes as well as our relationships with our customers. After all, nothing is so good that we can’t improve it – and this is how we consistently drive developments forward.

Image and brand campaign 2016

The stories in the new image and brand campaign 2016 link the world of voestalpine with the everyday lives of the people and show that technological developments represent a chance in both our private and professional lives to help shape our world the way we want it. The new productions focus on topics such as motion, expansion, the environment, imagination and solidarity across continents and cultures. The goal of the campaign is to show what lies behind the voestalpine Group and to offer a view of employees doing their jobs. In addition to inspiring public interest, the commercials are intended to draw the interest of decision-makers, potential shareholders or investors, to interest potential future employees, and to build trust.


Future Magazine

voestalpine will send you the brochure upon request. Send an e-mail to innovation@voestalpine.com with "Future Magazine" in the subject line.