We’re taking the future into our own hands.
- New image and brand campaign starting October 6, 2014
- Key theme: “We’re taking the future into our own hands!”
- voestalpine again trusting in its employees
- Five new stories from the areas of energy and mobility
- Ads will run on Austrian TV, online media, and radio.
voestalpine is continuing its image and brand campaign with five new stories, starting on October 6, 2014. Like the previous campaigns, it will run for two years. As in the 2012 brand campaign, voestalpine will again be focusing on people; five employees from a variety of Group companies are sensitively and vividly portrayed, offering a glimpse of both their personal strengths as well as their professional and private sides.
The new campaign gives those outside the company the chance to peek over the shoulders of various employees, professionally and privately, momentarily becoming a part of their lives. The new productions focus on the energy sector, aviation and commercial vehicles. This is intended to demonstrate that the voestalpine Group contains further surprising and unexpected themes hidden within.
In accordance with our motto, “We’re taking the future into our own hands,” the principle figures show that, in addition to quality and innovate power, what sets voestalpine apart is its employees.
These authentic and emotional insights give viewers the chance to become even better acquainted with the Group over the next 2 years, and in a way which garnered broad national and international acclaim in 2010 and 2012
You’ll find all the films here: Youtube playlist
Discover the world of voestalpine: http://www.voestalpine.com/unexpected
voestalpine will send you the brochure upon request. Send an e-mail to firstname.lastname@example.org with "Future Magazine" in the subject line.