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We’re taking the future into our own hands.

  • New image and brand campaign starting October 8 in Austria
  • Ads will run on Austrian TV, in newspapers, magazines, online media and radio

People are at the heart of the new voestalpine campaign. Portrayed sensitively and vividly using five Group employees from international locations – with their very personal strengths, their professional and their private sides.

The new campaign gives those outside the company a chance to peek over the shoulders of the various employees, professionally and privately, to momentarily become a part of their lives and to recognize that the voestalpine Group contains some surprising and unexpected themes hidden within.

Their daily dedication, their love for detail and their pleasure in taking on a challenge, whether in their professional or private lives, stands for the versatility of voestalpine. In keeping with the credo “We’re taking the future into our own hands,” they show what, in addition to quality and innovative power, sets voestalpine apart: the employees.

These authentic and emotional glimpses into the lives of the leading actors will offer a chance over the next two years to get better acquainted with the Group – in a way that already garnered multiple national and international awards in 2010.

Discover the world of voestalpine: http://www.voestalpine.com/unexpected

Future Magazine

voestalpine will send you the brochure upon request. Send an e-mail to innovation@voestalpine.com with "Future Magazine" in the subject line.


About voestalpine The voestalpine Group is a steel-based technology and capital goods group that operates worldwide. With its top-quality products, the Group is one of the leading partners to the automotive and consumer goods industries in Europe and to the oil and gas industries worldwide.
50 Countries on all 5 continents
500 Group companies and locations
48,100 Employees worldwide
Earnings FY 2013/14
11.2 Billion Revenue
1.4 Billion EBITDA
  • voestalpine Share - Last Price:   30.20 € (-0.38 € / -1.23 %)      02.10.2014 16:01 MEZ Wiener Börse (ATX 2,158.95-)
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