Social Media @voestalpine

  • Social Media @voestalpine
    Social media is a key communication instrument for the voestalpine Group, and is used to make the content and stories about the company more tangible and accessible to new target groups.

voestalpine is an industrial enterprise, and thus intrinsically a traditional B2B company. But if we look more carefully, the term B2B, or ‘Business to Business’, is always about people. And this is exactly what the social web is all about. Therefore, as a B2B company, voestalpine no longer speaks of B2B, but rather B2P – i.e. Business to People.

It is not our primary goal to sell more products via social media. Instead, we want to make the topics and stories about the company more tangible, and to reach out to further target groups.

Right target group – right content – right channels

voestalpine social media activities include information, communication, and interaction with all key target groups on the web. This is achieved using a variety of social media platforms. Each platform attracts a different target group. Therefore, the content is individually prepared for each target group and platform. The strategy is to reach the right target group, with the right content, on the right channels.

Further information about social media are available in our Social Media Manual, in this blog post and in this infographic.