This year's bauma was all about sustainable and digital solutions. Digitization is also a megatrend in the construction machinery industry, and this was the area of expertise where voestalpine was especially able to inspire customers with eye-opening innovations. In an augmented reality setting specially developed for the fair, a large number of visitors were able to virtually discover the high-tech solutions of voestalpine in a very impressive way.
Rapid developments in our modern world and the consequences of these developments are continually creating new challenges. The need for sustainability has become so important that it is now one of the most frequently defined corporate goals in every industry. As a leading company in this respect, voestalpine is aware of its and declared sustainability at an early date to be one of its highest priorities. The sustainable choice of raw materials, continual development of production processes, climate-friendly logistics and comprehensive recycling are also a matter of course in the machinery industry.