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More than twelve years ago at the "Made in Steel" trade fair in Milan, a partnership was born that has since become a blueprint for success. Franchini, a premier Italian service center and distributor of steel sheets and heavy plates, chose voestalpine products - laying the foundation for a decade of extraordinary growth.
The collaboration with Franchini is built on a foundation of mutual trust and a shared spirit of innovation. Together, we have successfully established alform® and durostat® as benchmarks in the Italian market.
Antonella Canesi, Sales, voestalpine EUS, Milan
For the past seven years, Franchini has served as our official partner for alform® and durostat® in the Italian market. End-users trust the superior quality of our steel, and Franchini wears that pride on its sleeve - quite literally. The durostat® and alform® logos are prominently displayed on the company’s truck tarpaulins, acting as a moving billboard for excellence.
This tight-knit collaboration ensures we meet the demands of the Italian market with precision. Seeing voestalpine branding on Italian highways is more than just marketing - it’s a symbol of a powerful partnership geared for the future.
Partnering with voestalpine has allowed us to penetrate new markets and offer our customers unrivaled quality. The voestalpine brand is synonymous with reliability, and we are proud to showcase that partnership on our fleet every day.
Paolo Lazzarini, Managing Director, Franchini Lamiere
