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What if your washing machine becomes a stylish eye catcher?
When the performance of the dishwasher is impressive, but its aesthetics are sensational?
colofer® HOME DESIGN, an innovative organic-coated steel strip made by the voestalpine Steel Division, focuses on the aesthetic appearance of household appliances without compromising any quality, sustainability or functionality.
Because modern product design begins with the input materials.
A company that combines design with long-lasting quality and carbon footprint awareness clearly positions itself as a premium provider.
colofer® HOME DESIGN was specially developed for white goods from washing machines to refrigerators to kitchen extractor hoods. What makes our product so special? The customer-specific surface that creates an extraordinary depth effect in a smooth or structured design.
This provides customers with freedom of design without compromised durability.
After all, the quality of the gloss, color and surface performance of the material remains high for many years.
Typical designs: stainless steel, brushed aluminum, textured metallic
When compared with film or second coating finishes, there is no peeling, delamination or impact on appearance caused by heat or moisture.
The material is ideal for designing the front and side walls of the following household appliances:
The combination of high formability, scratch resistance and uniform finish makes it the first choice in visible surfaces.
Processing information: The organic-coated steel strip is suitable for roll forming, punching, edges and bending without any negative effect on the surface.
Ideal for automated processing in serial production. The designer look is retained even in complex geometries.
With more than 20 µm of total coating thickness, excellent adhesion (Gt0) and tested resistance to moisture and mechanical stress, colofer® HOME DESIGN meets every requirement in industrial serial production.
| Property | Value |
| Scratch resistance | ≥ 15 N |
| Grid cut (adhesion) | Gt0, excellent adhesion |
| Bending adhesion | ≤ 0.5 T peel adhesion |
| Corrosion resistance | 240 h salt spray test pursuant to EN ISO 9227 |
| Moisture resistance | 500 h humidity test pursuant to EN ISO 6270-2 |
| Chemical resistance | ≥ 50 double strokes, methyl ethyl ketone test (solvent test) |
| Temperature range | Processing at +20 °C to +40 °C possible |
| Environmental standards | RoHS-compliant, chrome-free, available in the greentec steel Edition |
The colofer® HOME product family features five variations: CLASSIC, COLOR, SILVER, DESIGN and REVERSE
| Type | Focus | Special feature |
| CLASSIC | Solid indoor applications | Basic solution with selected color palette |
| COLOR | Color diversity | Large selection of color shades and degrees of gloss |
| SILVER | Metallic elegant | Aluminum and stainless steel appearance |
| DESIGN | Individual printed designs | Depth effect and creative design |
HOME DESIGN is the most aesthetically creative variation and is ideal for brands that want to differentiate themselves by their look. Production in smaller lot sizes is also possible, ideal for limited editions, special brand editions or design series.
Design standards and sustainability do not have to be mutually exclusive. Available in the greentec steel Edition, colofer® HOME DESIGN scores points with a carbon footprint of only 2.23 kg CO₂e/kg steel (EN 15804+A2).
This is not just a technical value. It is a sign of conscious product design. Especially in the household appliance industry, where serial volumes are large and the environmental impact can be measured.
Sustainably certified: available in the greentec steel Edition, ROHS compliant, free of chromates, no subsequent coating required
Buyers, production managers, product managers, industrial designers, OEMs, marketing managers and anyone else who works on the design and development of visually attractive household appliances
With their attractive appearance, high level of functionally and ecological footprint, colofer® HOME DESIGN positions your appliances as premium products on the market.
Available in defined coil widths with high flexibility of supply
With colofer® HOME DESIGN, the appliance cladding becomes part of the product experience. It sets brand accents and a consistent color scheme with robust, durable, purist surface appearances—a clear statement of quality.
Get in touch with us! Let us know your requirements in detail by completing the inquiry form and attaching it to your contact form.
