Business Development Podcast
The Business Development PODCAST is the internal audio format of voestalpine Railway Systems. In each episode, colleagues share insights on current topics, key challenges, and exciting developments from their daily work in the Business Development environment.
Listeners gain practical guidance, real-world examples, and inspiration to strengthen collaboration across Profit Centers, Competence Units, and regions. The podcast helps translate strategy into action – and empowers teams to think systemically, act customer-focused, and grow together.
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BD Podcast - AVAILABLE OFFLINE
Would you like to listen to our podcast while traveling or in places without internet access? All episodes are now stored in our this OneDrive BD Podcast Folder. Simply open the folder on your company iPhone and activate “Make available offline.”
New episodes will sync to your device automatically as soon as they are uploaded.
- Go to OneDrive BD Podcast Folder.
- Tap the three dots (…) in the top-right corner
- Select “Make available offline".
- New episodes will sync automatically whenever you’re online.
Episode 8 - Business Development in the vaRS Region Europe South
Interview Partner: Helmut Kreiter
How does Business Development in Europe South turn customer needs into long-term growth? In this episode, Mr. Kreiter shares concrete insights into how Business Development is practised in the region, illustrated by real examples from Europe South. He explains how Business Development opportunities emerge, how vertical integration is applied across the entire value chain, and how it strengthens the overall system approach. The conversation also highlights what is already working well in Europe South and how OS2Cs play a key role in connecting customers, teams, and opportunities. A clear, practice-oriented insight for everyone involved in Business Development and system thinking.
Episode 7 - CRM in Practice: Real-Life Insights
Interview Partner: Peter Blumenröther
Managing dozens of opportunities, keeping track of every detail, and staying ahead in customer conversations, sounds overwhelming, right? Not when CRM becomes your single source of truth.
Meet our CRM Champion, Peter Blumenröther! In this conversation, Peter shares how CRM supports his daily work, from documenting every interaction to making follow-ups effortless. You’ll hear how having all communication in one place turns complexity into clarity, saves time, and makes managing opportunities easy. He also reveals practical tips for using CRM effectively. This is your chance to learn from someone who truly benefits from CRM and discover how you can make your own work more efficient.
Episode 6 - CRM as the central tool for Business Development
Interview Partner: Elfriede Burits
CRM is not just a tool, it is a mindset. Find out why success depends on people, not technology, and how a well-structured CRM system gives teams clear data visibility and deeper customer insights. This fosters collaboration across regions and Profit Centers, leading to smarter decisions and stronger long-term relationships. Elfriede Burits shares real examples of CRM benefits for Business Development, explains what data should be stored. We’ll also discuss the risks of missing or incomplete data and the decision to switch to Microsoft Dynamics 365 Sales, along with what makes it more efficient and easier for users. Tune in for insights that show CRM as the foundation of how we win and grow together.
Episode 5 - Leads and how we identify and convert them into opportunities
Interview Partner: Markus Maier
Every opportunity starts as a possibility. But how do we make sure those possibilities don’t slip away - and instead turn into real opportunities? This conversation takes you to the very first phase of Business Development: the Lead Process. What does it really mean, why is it so important, and how does it differ from an opportunity?
You’ll learn why leads are more than vague signals - they’re the foundation for strategic decisions. And discover how a structured approach brings clarity, transparency, and teamwork into the earliest stage of growth.
Find out how potential turns into measurable success - and why every step matters.
Episode 4 - Business Development Award Winner Rail Baltica
Interview Partner: Mark de Vries
In this episode, we take you behind the biggest win in our company’s history—Rail Baltica, awarded as the Business Development Success Story at the Executive Conference. Mark de Vries reveals what made this achievement stand out, how voestalpine Railway Systems won this project, and why it’s more than just a contract. From strategic preparation and collaboration between PCs, CUs, and other subsidiaries to overcoming challenges, this episode offers a deep dive into the project’s success factors. Tune in to hear what we can learn from this best practice!
More About Rail Baltica Success Story
Episode 3 - The Role of OS2C
Interview Partner: Markus Maier
Discover why the OS2C role is a cornerstone of voestalpine Railway Systems’ strategy. In this podcast, Markus Maier explains how OS2Cs connect teams and foster coordination across all PCs, CUs, areas of expertise, and local teams. You’ll learn why the crucial role was created, how OS2Cs collaborate with colleagues from PCs and CUs to develop and implement country strategies, and how they help secure a successful future.
Episode 2 - Why Business Development Matters
Interview Partner: Günter Neureiter
Business development shapes the future of voestalpine Railway Systems. In this episode, our CEO explains why Business Development is more than just a buzzword - it is a strategic driver that pushes change forward. From anticipating customer needs to entering new markets, Business Development helps us evolve from a product-oriented mindset to system-oriented solutions. Tune in to hear what’s next for Business Development and why it matters for everyone.
Episode 1 - Why a Business Development Podcast
Interview Partner: Bernd Hinterleitner
We’re kicking off something new: the Business Development Podcast. In Episode 1, Bernd Hinterleitner shares why we’re launching this format, who it’s for, and what you can expect in the episodes ahead. This podcast is your shortcut to staying connected with what’s happening across our Business Development network — from tools and platforms to projects and people.
