A grand opening ceremony was held in May 2014 for the first construction phase of the new corporate site for voestalpine Profilform (China) Co., Ltd. in Suzhou. The company produces premium steel sections and tubes for Chinese and international customers.
A grand opening ceremony was held in May 2014 for the first construction phase of the new corporate site for in Suzhou. The new company voestalpine Profilform (China) Co., Ltd. produces premium steel sections and tubes for Chinese and international customers. The premium steel tubes and sections are primarily sold to manufacturers of commercial vehicles as well as to manufacturers of passenger vehicles and their suppliers. A commercial vehicle is a motor vehicle used to transport people or goods, but is not a passenger car. These include farming and construction vehicles like excavators, forklifts or wheel loaders as well as trucks and buses. “We produce for the international customers of the Metal Forming Division in China, Europe and the United States, but the Chinese customers are also important for us,” said Managing Director Kevin Hu. In addition to tubes and sections, precision tube components for airbags are also produced in Suzhou – in close cooperation with the voestalpine Rotec Group.
The company is a wholly owned subsidiary of voestalpine Metal Forming GmbH and is in a very literal sense one of the youngest members of the Metal Forming Division: “We have the youngest team of all voestalpine Group production companies. The average age is below 30, and the youngest engineer is 22 years old,” said Kevin Hu, 48. Incidentally, up to 60 new jobs will be created in Suzhou by mid-2015.
Outstanding ability to innovate
Included among the customers to date are famous names like Caterpillar and John Deere (USA) as well as Shanghai Senlin and Yangzhou Shenzhou (China). The business model is based primarily on long-term business relationships. Once a customer approves a product, he will be supplied over a period of five to seven years and will also be advised extensively in the use of premium tubes and sections – that is especially important for customized special sections.“So far, we have successfully developed more than ten new tubes and sections. For 2015 we have plans to develop more than 20 new types; on average, two per month,” Kevin Hu said. The development work focuses around the in-house Technology, Production and Quality Assurance teams.
Key figures for the 2014 financial year (effective January 2015)
The latest video for the 2014 voestalpine image and brand campaign revolves around the special sections produced in Suzhou (China) for commercial vehicles. An ongoing blog series offers further insight and background information about the product, the areas of application and the market as well as about Kevin Hu, the principle figure of the campaign.