worldsteel video campaign: “Steel Makes Our World a Better Place” 3 minutes spent reading

worldsteel video campaign: “Steel Makes Our World a Better Place”

Viktoria Steininger
Holds editorial responsibility for blog topics, is researching and writing articles. Her stories give insights into the world of the voestalpine Group.

The “Steel Makes Our World a Better Place” video campaign being run by the World Steel Association (worldsteel) highlights the positive contribution steel makes to our everyday life.

worldsteel posterThe “Steel Makes Our World a Better Place” video was released on November 27, 2014 as part of a World Steel Association (worldsteel) campaign. The video explains everything you need to know about the world’s most versatile material in just under three minutes. Animations are used to present the most important facts about steel and the various forms which steel can take in our lives in a clear and understandable manner.

Steel is up to 100 percent recyclable

The video is part of a worldsteel image campaign for the steel industry. For the industry is still frequently associated with dirt, smoke, sparks, and fire. However, this has changed significantly. Every year, new, better, and more environmentally-friendly methods of producing steel are developed. Steel is also the only material that can be recycled with no loss of quality for reuse in production—as scrap, one of the most important “raw materials” in steel production. This means that a quality rail can be used again to produce another quality rail, a modern car body to produce another new car body. Once manufactured, steel endures throughout the entire life cycle, making it one of the most resource-efficient materials of all.

Economic relevance of the steel industry

The steel industry is also extremely important for the economy. In 2012, for instance, the steel industry generated revenue of more than 800 billion dollars, contributing around 100 billion dollars in tax. That is enough to educate 10 million pupils each year. Or build over 5,000 hospitals. Approximately 8 million people worldwide work in steel production and 12 billion dollars is invested each year in new innovations to make steel production even more efficient. “As an industry we believe sustainable development must meet the needs of the present without compromising the ability of future generations to meet their own needs. We are therefore committed to achieving a vision in which steel is recognised as a key element of a sustainable world – and hope our new video is a good way of communicating that vison and message”. (Edwin Basson, Director General, worldsteel)


The animated video is available in six languages (English, Chinese, Spanish, German, Russian and Korean). More information:


Viktoria Steininger