The World Steel Association (worldsteel) has launched a video campaign. The #lovesteel series lifts the lid on the steel industry and highlights the career opportunities it offers.
The worldsteel video campaign consists of a series of short films produced by worldsteel and a variety of companies. They give people insights into the exciting world of the steel industry and the many careers opportunities it offers. The videos include interviews with employees working in a wide variety of areas who explain what is special about their jobs. After a Twitter debate and a photo competition on Facebook, #lovesteel is the third worldsteel digital campaign to inspire young people to approach the world of steel in a new way.
The first three films are already online. The latest video features Clare Broadbent, worldsteel Lifecycle Manager from Brussels.
More films will appear in the coming months, some with voestalpine content. You will find a playlist on the voestalpine Youtube Channel listing all the available films. You can also follow the campaign online via the worldsteel Facebook page and on Twitter using the hashtag #lovesteel.
New voestalpine corporate design
The voestalpine Group is marking the consistent implementation of its strategy and its changing self-image by updating its visual identity: its transformation from a European steel company to a global technology and capital goods group is now also being mirrored in its corporate design. The new visual identity combines tradition with future expectations, and increasingly symbolizes dynamism and a focus on the future.