Innovation
voestalpine with new visual appearance at the Tube and Wire trade fairs
15. May 2018
voestalpine with new visual appearance at the Tube and Wire trade fairs
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Viktoria Steiniger (Maternity Leave)
Holds editorial responsibility for blog topics, is researching and writing articles. Her stories give insights into the world of the voestalpine Group.
voestalpine was represented by several group companies at this year’s Tube and Wire trade fairs in Düsseldorf, showcasing their products and solutions on the new stand for the first time.
Over 71,500 trade visitors from 134 countries came to Düsseldorf over the five days of Wire 2018, the world’s leading trade fair for wire and cable, and Tube 2018, the international trade fair for the tube industry, to find out more about the latest industry innovations and conclude business deals. A total of 2,683 companies from 67 countries presented their products in 16 exhibition halls on over 117,000 m2 of grounds. They included voestalpine companies in the Metal Forming and Metal Engineering Divisions which presented their innovations in wire and sections.
Wire: the industry’s leading trade fair
For the voestalpine companies in the Wire Technology Group, the biennial Wire in Düsseldorf remains the industry’s most important trade fair. It facilitates direct on-site contact with around 80 percent of customers. In general, the visiting public are specialists in their field, including many important decision-makers, allowing many specific, business-relevant queries and contacts to be generated.
Tube: international and cross-divisional presence
The companies voestalpine Rotec Group and voestalpine Krems GmbH in the Metal Forming Division, and voestalpine Tubulars GmbH & Co KG in the Metal Engineering Division, jointly presented new and innovative products on a shared 196 m2 stand at Tube 2018. International sales colleagues from the sites were able to hold sales meetings with many existing and potential customers, and to talk about the latest developments and current challenges. A highlight for voestalpine Krems was the presentation of the new endurance® brand whose 3 different forms make up the portfolio of hollow sections with rectangular or square cross-sections.
New voestalpine stand in use for the first time
As well as the product solutions, visitors were able to admire the new corporate exhibition stand. With its modular construction, the stand can be configured for sizes ranging from 15 m2 to 1,300 m2 and was successfully used in Düsseldorf for the first time. The new and modular concept allows the stand to be adapted to fit its particular surroundings, with its light and modern design providing the perfect visual impact for our international technology and capital goods Group.
Further information
Viktoria Steiniger (Maternity Leave)