The first voestalpine Group corporate website appeared in 1996. There were many questions to consider at the time: “Do we need a corporate website?”, “Is the Internet going to catch on?”, “Have we already missed our chance to get on the data highway?” Now, more than 20 years later, we look back at the key milestones in voestalpine AG's online presence during this period.
It has been a long journey, from the first corporate website to our first steps in the social web, and on to create over 100 company, product and microsites which now make up the complete voestalpine online presence. Reason enough to take a look back at the key digital developments of the past 20 years over the next few weeks.
voestalpine places a consistent focus on digital communications
As a traditional industrial company, voestalpine places great importance on communicating and interacting with key stakeholders via digital channels. A closer look at “B2B” (business to business) communications reveals that here, too, the focus lies on people and their need to receive messages. And this is what digital communication is all about—people. That’s why here at voestalpine we no longer speak of B2B, but rather B2P—from business to person. The primary goal of our online and social media activities has always been to make content and stories about the company more tangible and accessible to new target groups.
Our claim: one step ahead, also online
With the aid of smartphones, tablets, WiFi, cloud services, social media, etc., it is possible to be available globally, around the clock. Over the past few years this has transformed the classic principle of sender and recipient. The target groups (recipients) have themselves become senders. It has never been so easy to make direct contact with a company, via email, Facebook or WhatsApp, as it is today. That’s why we have striven to meet our voestalpine claim of being “one step ahead” in the digital world as well, and that for over 20 years.
To mark this achievement we shall be taking a look back to explore the digital developments, events, and platforms at the voestalpine Group: www.voestalpine.com/www1996
New voestalpine corporate design
The voestalpine Group is marking the consistent implementation of its strategy and its changing self-image by updating its visual identity: its transformation from a European steel company to a global technology and capital goods group is now also being mirrored in its corporate design. The new visual identity combines tradition with future expectations, and increasingly symbolizes dynamism and a focus on the future.