The globally leading technology and capital goods group voestalpine presents its new image and brand campaign on December 12, 2016.
The campaign will be communicated over the next two years throughout Austria on TV, radio and online media. In addition to the company’s innovative products, the campaign again focuses on people and the opportunities they have to actively shape the future the way they want it. As in previous years, voestalpine places its trust here in its own employees and depicts this in three films with teams from international corporate sites, in keeping with the company’s slogan: “Together, we are taking the future into our own hands.”
The new image and brand campaign for voestalpine will launch December 12 throughout Austria. The ads – with a focus on video – will follow over the next few months on Austrian television, radio and in online media. In parallel, the voestalpine Group is supporting the campaign worldwide through its numerous online and social media channels, which reach around 5.5 million people annually.
Employees shape the future
The new stories in the campaign link the world of voestalpine with the everyday lives of the people and show that technological developments represent a chance in both our private and professional lives to help shape our world the way we want it. The new productions focus on topics such as motion, expansion, the environment, imagination and solidarity across continents and cultures. The goal of the campaign is to show what lies behind the voestalpine Group and to offer a view of employees doing their jobs. In addition to inspiring public interest, the commercials are intended to draw the interest of decision-makers, potential shareholders or investors, to interest potential future employees, and to build trust.
Brand campaign on internal and external channels
Over the next two years, the brand campaign will be used widely by the company both internally and externally – at numerous national and international exhibition appearances, for example, as well as conferences, customer meetings, on the intranet and in online and media channels. Accordingly, the productions are being offered internationally in 12 languages and communicated Group-wide. The first installment, to be issued in the coming week, involves the new corporate image TV commercial. Each TV commercial is also available in a longer 90-second version, which will likewise be accessible at www.voestalpine.com. As with the most recent campaigns, Maria Reibenberger from Group Communications was responsible for production.
Over the next two years, these authentic views into the lives of some of the 48,500 voestalpine employees worldwide offer a chance to get better acquainted with the technology group – and does so in a form that has already won multiple national and international prizes since 2010.
New voestalpine corporate design
The voestalpine Group is marking the consistent implementation of its strategy and its changing self-image by updating its visual identity: its transformation from a European steel company to a global technology and capital goods group is now also being mirrored in its corporate design. The new visual identity combines tradition with future expectations, and increasingly symbolizes dynamism and a focus on the future.