voestalpine Böhler Welding Asia Pacific Ltd. is a relatively young subsidiary of the worldwide voestalpine Böhler Welding Group.
voestalpine Böhler Welding Asia Pacific Ltd. was founded in 2010. Today the company functions as the regional head office and combines three production sites and five sales locations under a single roof. Around 75 percent of external sales are generated with welding consumables from the voestalpine Böhler Welding plants in Austria, Germany, Italy and Belgium. This makes regular communication with Europe all the more important. The international region covered by voestalpine Böhler Welding Asia Pacific Ltd. is quite remarkable: customers in Southeast Asia, China, India, Japan, South Korea, the Middle East as well as Australia and New Zealand are supported and supplied with high-quality welding consumables and the necessary know-how.
Registered office in Singapore
The company’s registered office is in Singapore. The city state south of the Malaysian peninsula is an international financial center as well as one of the biggest hubs in the global oil and gas business – the second largest after Houston, Texas. Singapore has also developed into a center for the offshore oil and gas industry for all of Southeast Asia. This particular sector is one of the key areas of focus for voestalpine Böhler Welding Asia Pacific Ltd. Tougher requirements are being placed on the steels used and thus on the welding consumables, especially in offshore oil and gas production. This calls for the superior quality products from voestalpine Böhler Welding Austria GmbH.
Strong bond with customers
For the voestalpine Böhler Welding Group, voestalpine Böhler Welding Asia Pacific Ltd. is the gateway to the growth markets in Asia and Oceania. Welding consumables from Böhler Welding are a known quantity in this region as well – and the best and most experienced welding engineers here rely on them. The opinions of welding experts have always carried weight when it comes to selecting a welding consumable; after all, their task is joining the highly challenging materials at the site.
The latest video from the voestalpine image and brand campaign describes the product welding consumables, produced in Italy and shown in the video being sold in Asia and Singapore, the world’s second-most important center for oil and gas after Houston, Texas, in the United States. This spot focuses on welding consumables and therefore makes an important contribution to the energy segment.
New voestalpine corporate design
The voestalpine Group is marking the consistent implementation of its strategy and its changing self-image by updating its visual identity: its transformation from a European steel company to a global technology and capital goods group is now also being mirrored in its corporate design. The new visual identity combines tradition with future expectations, and increasingly symbolizes dynamism and a focus on the future.