“Live” since January 19, the new website of Villares Metals presents resources that go beyond simply presenting the company to the market. They make it possible for the user to quickly access important information regarding products and processes.Being the primary channel for customer relations is one of the purposes of the new Villares Metals website. “Live” since January 19, the changes have been involved the visual impression, navigation and content.
The company has had to revise its online presence, since activity in this environment did not exist. However the innovations are more related to the visual realm.
"In terms of navigation, page structure, text size, etc., there are standards to day that users are accustomed to. We cannot force them to seek out new paths."
A channel for facilitating customer relations
From now on there will be a greater focus on external communication activities in the online environment, and websites will be the foundational platform. If a member of the sales staff is visiting a customer, he can use this platform and access presentations, catalogs, data sheets and videos, with the certainty that the material will be of assistance.
In addition, customers will now be able to request quotes for products and services via the website from this Brazilian manufacturer of stainless steel, tool steel and special alloys.
"Therefore, what is more important than the simple web design, is the ongoing operation of the teams involved with the website."
A decentralized policy of content responsibility was also implemented, with immediate effect. Previously, only the communications department was responsible, but now, each of the areas involved will be responsible for the corresponding content. Only in this way will it be possible to know what customers need and want. They are the primary target audience, and the new website is a tool for reaching the greatest possible number of international customers, contributing to the international recognition of the company.