With the relaunch of the voestalpine corporate blog, the most important content hub after the corporate website, the technology and capital goods group is taking another step in its forward-looking communications strategy.
As of now, the voestalpine corporate blog (www.voestalpine.com/blog) will appear in a new design and with added functions. The key update is the magazine format which focuses more strongly on multimedia content. It is designed to offer the best possible support for presenting key topics of communication in future. During the relaunch great emphasis has also been placed on ensuring the blog is user-friendly. By combining various elements, readers benefit from better structured blog posts, as well as from estimated reading times for an improved reading experience. The blog also features improved share functions and an overview of the most popular articles. The new voestalpine corporate blog is also optimized for mobile devices to ensure users can stay up to date wherever they are.
Pioneer in online communication
In 2009 voestalpine was one of Austria’s first B2B enterprises to start its own social media appearances, and to launch a blog which was then entirely dedicated to the topic of innovation. The innovation blog continued to develop over the years, to be finally replaced by the voestalpine corporate blog in 2012. An initial phase of learning by doing has developed into a long-term, Group-wide, and international social media strategy which today is a core element of corporate communications. The goal is to use the optimal mix of communication channels and formats to reach the right target groups, with the right topics, on the right platforms. Consequently, the voestalpine corporate blog ideally complements the corporate website and the Group’s social media activities, rounding them off with additional content.
More than 600,000 page views per year
Each year more than 300 posts on the topics of innovation, mobility, energy, career, and involvement are published in up to 14 languages on the voestalpine corporate blog. A majority of the articles continue to be produced in-house by the online team at the Group Communications department. With over 600,000 page views per year and continually growing hit rates (even doubling between 2014 and 2015), next to the corporate website the corporate blog has developed into the most successful voestalpine online communication and information tool.
New voestalpine corporate design
The voestalpine Group is marking the consistent implementation of its strategy and its changing self-image by updating its visual identity: its transformation from a European steel company to a global technology and capital goods group is now also being mirrored in its corporate design. The new visual identity combines tradition with future expectations, and increasingly symbolizes dynamism and a focus on the future.