voestalpine has transformed – from an Austrian steel producer to an international technology group. A new image campaign makes this change clear with two new TV commercials that center around technology and automotive themes. The focus is on advanced technologies, of course, as well as on the employees who have made this development possible.
Today voestalpine is a world market leader for quality and technology in many industries and regions. The Group continues to stay “one step ahead” thanks to innovative technologies and sustainable products.
“Turning passion into technology.”
The goal of the campaign is to show what is behind the voestalpine technology group and to offer a view of employees in action, showing what they are accomplishing day after day. In addition to inspiring public interest, the commercials are intended to draw the attention of decision-makers, potential shareholders or investors, to interest potential future employees, and to build trust.
The 80-second long version of the “technology” image film shows the technologies voestalpine uses and how they improve people’s everyday lives. Get a first impression:
Campaign composition as a ringtone
If you like the campaign, you can immediately download the ringtone to your mobile phone: simply download the desired file on the Corporate Website and then save and activate it on your mobile phone.
Our path to a green future
We are upping the pace of emissions reduction. greentec steel from voestalpine is Austria’s largest climate protection program. Starting in 2027, this program will reduce Austria’s annual CO2 emissions by almost 5%. 2024 marks the start of the partial shift from the blast furnace to the electric arc furnace (EAF) route—once unresolved funding issues in Austria are clarified.