voestalpine Böhler Welding Group is a leading manufacturer and worldwide vendor of consumables for industrial welding and soldering applications.
With 90 years of experience in all common welding methods, the company has had a strong impact on the development of welding technology and sets worldwide standards with its high quality and innovative solutions – with a special focus on medium- to high-alloy welding consumables.
Absolute customer focus
The welding consumables product portfolio offered by voestalpine Böhler Welding Group is unique worldwide and includes roughly 20,000 products that are used in the most exacting industrial sectors. Customer focus is central to the business practices of voestalpine Böhler Welding Group: for its customers, the company combines the metallurgy-, service- and application-related know-how it has developed over the decades. The Group’s motto – “Lasting connections” – is more than just a slogan. And this is precisely why the best and most experienced welding engineers worldwide rely on welding consumables from voestalpine Böhler Welding Group.
Three main brands
All consumables for joint welding are consolidated under the Böhler Welding brand; consumables for repair and build-up welding are under the UTP Maintenance brand; and all soldering consumables are under the Marke Fontargen Brazing brand. The brand and product names have been popular with customers for decades. As a result, demanding industry segments such as the energy sector, oil and gas production, pipeline construction, the chemicals industry and the automotive industry all rely on products from voestalpine Böhler Welding Group.
Imagefilm voestalpine Böhler Welding
The latest video from the voestalpine image and brand campaign describes the product welding consumables, produced in Italy and shown in the video being sold in Asia and Singapore, the world’s second-most important center for oil and gas after Houston, Texas, in the United States. This spot focuses on welding consumables and therefore makes an important contribution to the energy segment.
New voestalpine corporate design
The voestalpine Group is marking the consistent implementation of its strategy and its changing self-image by updating its visual identity: its transformation from a European steel company to a global technology and capital goods group is now also being mirrored in its corporate design. The new visual identity combines tradition with future expectations, and increasingly symbolizes dynamism and a focus on the future.