Spread over an exhibition area of 614,000 m², and attracting more than 620,000 visitors, bauma 2019 was once again an outstanding event. From April 8 to 14, 2019, international construction machinery, construction materials machinery, mining equipment, construction vehicles, and construction equipment specialists met in Munich. Amongst the exhibitors were five voestalpine companies on a shared stand who demonstrated their service and product portfolios.
Around 3,700 exhibitors from 63 countries and regions presented international trade visitors with notable innovations in the construction machine industry. voestalpine was represented by five companies from two divisions who demonstrated their service and product portfolios in the crane and construction machinery, safety cab, construction and formwork construction sectors. Innovative materials and production technologies were shown to the international trade visitors at the joint stand.
Augmented Reality & Welding Calculator app
One of the highlights was the Augmented Reality app which offers users digital access to a realistic presentation of the comprehensive service portfolio. Visitors were also introduced to the Welding Calculator app. This smart app makes complex welding applications significantly easier for customers. It offers planning support and helps optimize welding tasks by calculating cooling-down times, preheat temperature, and determining the quantities of welding fillers required:
It was once again the trade fair team that contributed to making this a successful event for voestalpine, not just by presenting the latest technologies and comprehensive product portfolio, but also by engaging in fruitful talks and creating a welcoming atmosphere at the stand.
New image campaign: We show #OurFavoriteThings
As a globally leading steel and technology group, we bear a lot of responsibility. We are all working with great passion and know-how to shape our future as a global company, and to lead by example. Instead of just talking about innovations, we show them in a human context.