For the first time on 5 and 6 October, voestalpine invited internal and external experts to the first Digitalization Day in Donawitz. The first day was marked by high-profile speakers who were invited from outside the company to participate in the program. The second day was dedicated to workshops that focused on special topics.
“Digital processes are nothing new to us at voestalpine,” explained CEO Wolfgang Eder in his welcome speech. “The digital transformation actually began in our production operations decades ago. We just didn’t call it digitalization. It was automation. But digitalization is speeding up in every industry, and the changes are profound.”
"Our production operations, our research and development, our sales channels, our purchasing processes, our human resource management—all of these departments will not be the same in ten to fifteen years."
The significance of the topic is not only emphasized by these words, but it was also underlined by the high-profile group of participants in the first Digitalization Day, to which the digitalization coordinators from each division were invited. The entire Management Board of the voestalpine Group and 180 managers from all the divisions traveled to Donawitz to listen to the external experts and to discuss the field of digitalization.
Specialized presentations & various workshops
The eight specialized presentations, most of which were given by professors from various German and Austrian universities, dealt with topics such as
- machine learning,
- model-based process automation,
- deep learning,
- the artificial intelligence of robots and
- digital assistance.
Ten workshops were held on the second day. The introductory impulse speeches provided a great deal of information, much of which served to demystify many of the topics. Ample time was taken afterwards to ask questions and discuss implications.
Digitalization will continue to be very important to the voestalpine Group. Therefore, a cross-divisional exchange of knowledge and experience in the field of digitalization has already been for next year.
New voestalpine corporate design
The voestalpine Group is marking the consistent implementation of its strategy and its changing self-image by updating its visual identity: its transformation from a European steel company to a global technology and capital goods group is now also being mirrored in its corporate design. The new visual identity combines tradition with future expectations, and increasingly symbolizes dynamism and a focus on the future.