E-commerce is nothing new for the High Performance Metals Division, but over the coming years the Digital Store Front project will establish a shared standard for webshops for the companies around the world.
The pilot project at EschmannStahl which went live in mid-2017 is being enthusiastically welcomed, and has already won new customers for the voestalpine company during the first half year.
"The quality promised in the webshop must be delivered. That works well at EschmannStahl, but it does involve a lot of work."
Customer behavior is changing
The comprehensive Digital Store Front project will see the setup of numerous webshops for companies and product brands around the world over the coming years. There are many reasons for driving e-commerce. One the one hand, customers simply demand it, because it’s quick and easy. The primary driver is huge growth in the B2B e-commerce market. A webshop offering comprehensive information is also helpful in terms of getting found, and for providing customers with information which they increasingly search for exclusively online.
In addition, the Digital Store Front solution also includes the entire document management and order status tracking which, from April onwards, also includes online tracking of the freight company.
Major project for years to come
Up to eight further brand and market segment webshops will be established in the 2018 calendar year alone. From early April several countries including Sweden will go live for the Uddeholm brand, a shop for Canada and one for the USA gives Buffalo Precision Products two of the smaller ones, and Böhler and Uddeholm shops for the Swiss sales company, and a webshop for Sturdell Industries in Canada, are currently in preparation.
"E-commerce is more than a purely IT issue and has much more to do with change management."
In doing so the High Performance Metals Division is laying the groundwork for being optimally equipped to meet the (digital) needs of its customers going forward.
New voestalpine corporate design
The voestalpine Group is marking the consistent implementation of its strategy and its changing self-image by updating its visual identity: its transformation from a European steel company to a global technology and capital goods group is now also being mirrored in its corporate design. The new visual identity combines tradition with future expectations, and increasingly symbolizes dynamism and a focus on the future.