Digital changes have effects on various levels of enterprises. New products and services are developed, and our interaction with customers—be it in sales or in technical issues—changes as well. Our business models are adapted, and new ones are created. More importantly however, new processes created by digitalization allow to optimize the entire value-added chain.
Companies in the voestalpine Group continually optimize their value-added processes and take advantage of the benefits of digitalization. Our objective is to network our new technologies and production systems in the interest of creating a modern smart factory.
The target at voestalpine is an integrated and networked value-added chain across every process. This entails the optimization of interfaces and the networking of value-added data, especially in the direction of upstream and downstream systems. Achievement of the total optimum stands in the foreground, not only the improvement of individual links in the value-added chain.
Digitalization is not an end itself
The generation of customer benefits, e.g. by increasing the quality or improving delivery reliability, and/or increased efficiency are always at the center of our digitalization efforts. The wide variety of different business models in the divisions and companies in the voestalpine Group is the reason for the high degree of freedom in the implementation of digitalization strategies.
In our video we asked representatives of the Divisions for concrete examples of the digital transformation of the value chain.
Focus digitalization: http://www.voestalpine.com/digitalization
New voestalpine corporate design
The voestalpine Group is marking the consistent implementation of its strategy and its changing self-image by updating its visual identity: its transformation from a European steel company to a global technology and capital goods group is now also being mirrored in its corporate design. The new visual identity combines tradition with future expectations, and increasingly symbolizes dynamism and a focus on the future.