Blechexpo Stuttgart: innovation runs in voestalpine’s blood 4 minutes spent reading

Blechexpo Stuttgart: innovation runs in voestalpine’s blood

Christopher Eberl
Christopher Eberl is editorially responsible for the topics on the blog as well as for the apprentice website. With his stories he provides deep insights into the diverse world of the voestalpine Group.

voestalpine’s recent exhibition appearance at Blechexpo 2019 in Stuttgart brought together all the Group’s exhibiting companies under a single umbrella for the first time. From November 5 to 8, ten voestalpine companies revealed what it is that runs in their blood–sustainability, innovation, and reliability.

At the 14th International Trade Fair for Sheet Metal Working, voestalpine subsidiaries at the exhibition offered a glimpse into the technology Group’s DNA. A “Way of Innovation” led trade fair visitors through the newly designed exhibition areas on the stand.


voestalpine offered insights into its corporate DNA under a new motto.

Joint trade fair stand stresses environmental considerations

voestalpine used the joint stand to demonstrate how coordinating both research and development as well as production processes along the corporate value chain are behind the Group’s power to innovate. The “Way of Innovation” also underscored voestalpine’s achievements in making available steel technologies for a greener environment. This basic idea was reflected in all the products and services offered by the voestalpine companies exhibiting at Blechexpo:

As Blechexpo was also an opportunity to present voestalpine lightweight construction solutions, sustainability, and steel, the Stella Sustainable information platform was naturally another frequent topic of conversation (

voestalpine innovation paves the way

The “Way of Innovation” presented the many visitors to the voestalpine stand with important sequences in the Group’s DNA, including sustainability, lightweight construction, precision, special sections, and high-strength steels. With products for automotive manufacturing, mechanical engineering, and a range of other industries, the new voestalpine trade show appearance focused on the Group companies’ proven performance and latest products:

  • high-strength steels for lightweight construction;
  • section solutions in steel and special steel for a diverse range of applications;
  • slides and maintenance-free sliding components for punching and forming processes; and the
  • welding calculator, for the simple planning and optimization of complex welding tasks.

In terms of precision, at Blechexpo voestalpine presented guaranteed thickness tolerances for high-precision hot-rolled strip which apply across the entire strip width and length for the first time.

World debut from Precision Strip

One section of the stand featured the six sample coils with which voestalpine Precision Strip presented its novel innovation–laser-welded special strips in an intelligent combination of steel and non-ferrous metals. “The precision welded strips for the electronics and automotive industries which we are presenting here in Stuttgart are a product that will certainly find its way into future generations of electronic components manufactured by leading global enterprises,” stressed Robert Gegenhuber, Innovation Manager at voestalpine Precision Strip, at the stand in Stuttgart. “We have stimulated a significant level of interest in this innovation amongst our partners and potential customers.”


Precision and innovation make up the DNA of this novel laser-welded special strip

Successful trade fair appearance

Wolf-Dieter Hohl, Strategic Market Development manager and CEO of voestalpine Eurostahl, sums up the four trade fair days favorably: “Blechexpo gives us the chance to present our strengths as a sustainable and innovative technology group during face-to-face discussions with long-term partners and potential customers. The young, engaged and experienced employees making up the voestalpine team inspired visitors to the stand with our high-quality products and outstanding problem-solving competences for challenges in a range of industrial segments.”


Sustainability is part of the voestalpine DNA, and more than simple an exhibition motto.



Communication is in our DNA

Christopher Eberl