voestalpine is exhibiting at around 150 exhibitions and conferences worldwide. A new website now provides an overview of the most important exhibitions, focal topics and participating companies.
Within the voestalpine Group, exhibition appearances represent an important means of active sales promotion. This is illustrated by the fact that voestalpine will be exhibiting this year at around 150 exhibitions and conferences worldwide! It is essential in this environment for voestalpine to maintain a consistent and strong brand image. For this reason, voestalpine is focused on having a consistent corporate image at exhibitions – in both the real world and the digital one.
Consistent image – offline and online
For voestalpine, maintaining a recognizable and premium-quality presentation of the brand at exhibition appearances is an important criterion – this is reflected in the modern and consistent design of the exhibition booth. Whether you are visiting the InnoTrans in Berlin or the bauma in Shanghai: the look and feel of the voestalpine exhibition booth can be recognized anywhere on the globe.
To best inform exhibition visitors even outside of the exhibitions, however, there is now also a shared exhibition website where all of the most important European exhibitions can be found. The site offers an overview of upcoming and past exhibitions in the form of an exhibition calendar, and also provides additional information about the represented companies, focal topics, booth locations, etc.
The new exhibition website is now online at www.voestalpine.com/exhibitions in both English and German.
We hope to have the opportunity to welcome you to one or more of these exhibitions!
New voestalpine corporate design
The voestalpine Group is marking the consistent implementation of its strategy and its changing self-image by updating its visual identity: its transformation from a European steel company to a global technology and capital goods group is now also being mirrored in its corporate design. The new visual identity combines tradition with future expectations, and increasingly symbolizes dynamism and a focus on the future.