As part of its expansion in the automotive sector, voestalpine opened the world’s first phs-directform® facility at its site in Schwäbisch Gmünd, Germany, in the presence of several customers, regional politicians and media representatives from Germany and Austria as well as members of the project team.
On July 7, voestalpine set another milestone in lightweight automotive construction with the opening of the world’s first phs-directform® facility under the motto “Breaking Boundaries” at its site in Schwäbisch Gmünd, Germany, in close proximity to many automotive customers.
It allows the production of press-hardened, ultra high-strength, and corrosion-resistant body-in-white parts from galvanized steel strip in a single step (direct process). This technology is the first of its kind, and meets the automotive industry’s most sophisticated demands for even lighter, stronger, and therefore safer components, manufactured using a highly efficient process which was only made possible due to the close collaboration between the Steel Division and the Metal Forming Division. As part of the ceremonious opening, Wolfgang Eder, voestalpine’s chairman of the management board, and Peter Schwab, member of the board responsible for this facility and head of the Metal Forming Division, presented the facility for its serial use.
New voestalpine corporate design
The voestalpine Group is marking the consistent implementation of its strategy and its changing self-image by updating its visual identity: its transformation from a European steel company to a global technology and capital goods group is now also being mirrored in its corporate design. The new visual identity combines tradition with future expectations, and increasingly symbolizes dynamism and a focus on the future.