European Steel Day 2017, held on May 10 in Brussels, focused on progressive digitalization and the potential offered by steel for reducing CO2 emissions. Experts and industry representatives, including voestalpine Management Board member Herbert Eibensteiner, explored the key questions for a digital, low-carbon future.
Motto “A digital, low-carbon future for steel?”
The high-level conference organized by the European Steel Association (EUROFER) was geared towards the digital transformation and the extent to which this will impact Europe’s steel industry. Talks also considered innovations in steel production designed to reduce CO2, and the contribution made by steel in reducing emissions.
Steel production: climate and energy an important topic
In terms of emissions the steel industry can point to significant success. By continually developing new and high-quality materials, products which help to reduce CO2 emissions can be developed for different industries:
- Mobility (lightweight construction, reduced fuel consumption and emissions),
- Energy efficiency (e.g. in power generation),
- Public transport, railway infrastructure,
- Energy infrastructure and renewable energies.
Additionally, in Europe significant investment is currently going into research and development in the field of production, aimed at reducing CO2 emissions in steel production itself. For example, European steel manufacturers have reduced their carbon footprint by 50% per ton since 1970. At the same time they have halved energy consumption. However, UN and EU climate protection goals demand further innovations to achieve more environmentally friendly production, making fundamental technological changes in manufacturing essential.
Political framework conditions a decisive factor
The EU’s ambitious climate protection goals, which have also been incorporated into the UN global climate agreement, strive for an 80–95% reduction in CO2 emissions by 2050. Which framework conditions and new solutions this requires in steel production was talked about during the podium discussion under the subject heading “CO2 mitigation in steel and with steel”. Herbert Eibensteiner, member of the Management Board of the voestalpine Group and Head of the Steel Division, pointed out the importance of a global level playing field, a factor missing to date.
"We need a clear direction in which the Energy Union EU can develop. Here at the voestalpine Group we are constantly working to create innovations: in the past decade alone we have spent significantly more than EUR 2 billion just on operating our environmental facilities in Austria. Even so, we need a uniform framework strategy as the basis for future decision-making."
It is not only important to reduce CO2 emissions, but also to establish a universal framework strategy for climate, energy and growth policies, such as
- Trade policy: complete application of WTO-conform instruments to fight the unfair trading practices of third countries (anti-dumping measures)
- Environmental policy: uniform requirements in order to remain competitive in Europe and globally
- Climate/energy policy: integrated climate and energy plans at European level (e.g. maximum harmonization of the energy market and energy costs to avoid competitive distortions in the EU single market, and sufficient protection for industries threatened by carbon leakage)
The expert panelists on the podium discussion agreed that coordinated efforts from politics and the energy industry are the key to establishing long-term planning and legal certainty. This is the only way to generate future developments in a targeted manner, and prepare the strategic groundwork needed to face tomorrow’s challenges.
New voestalpine corporate design
The voestalpine Group is marking the consistent implementation of its strategy and its changing self-image by updating its visual identity: its transformation from a European steel company to a global technology and capital goods group is now also being mirrored in its corporate design. The new visual identity combines tradition with future expectations, and increasingly symbolizes dynamism and a focus on the future.