“Blue Danube moves” was the theme of the visualized voestalpine Klangwolke that took place on September 6, 2014. Some 90,000 visitors came to the Danube park in Linz, where they experienced a breathtaking production centered around the Danube.
At around 20:30, after the official greeting from personalities such as Wolfgang Eder, voestalpine CEO, and Hans-Joachim Frey, Artistic Director of LIVA/Brucknerhaus, voestalpine Klangwolke 2014 presented by Linz AG, began. The focus of Tom Roeder’s production was the Danube and its many regions.
An oversized gramophone floating on the river started off the celebration with a waltz. It was gradually joined by ships carrying top musicians from the different Danube regions who provided a colorful musical mixture. Entertainers included “The Balanescu Quartet” from Romania, the “Eva Quartet” from Bulgaria, the “Budapest Bár” band from Hungary and DJ Robert Soko from Germany.
60 members of the voestalpine orchestra and their conductor Walter Weinzierl were also aboard a ship, where they performed their own piece “Mondscheinbriada”. The main narrator, Otto Schenk, called the public’s attention to the role of the Danube in the history of the Iron Curtain. His unmistakable voice took visitors on a special journey. In a grand finale, all the musicians merged in three quarter time to a single orchestra and interpreted the Blue Danube Waltz. They were accompanied by an exciting fireworks show—a perfect end to an outstanding production.
Own voestalpine area for employees
voestalpine is sponsoring all voestalpine Klangwolke events until 2015. Many accents have already been set as part of this cooperation, such as the voestalpine Klangwolke tram and a dedicated microsite with interactive highlights. 800 voestalpine employees from sites around the world were able to exclusively experience the voestalpine Klangwolke 2014 presented by Linz AG.
New voestalpine corporate design
The voestalpine Group is marking the consistent implementation of its strategy and its changing self-image by updating its visual identity: its transformation from a European steel company to a global technology and capital goods group is now also being mirrored in its corporate design. The new visual identity combines tradition with future expectations, and increasingly symbolizes dynamism and a focus on the future.