To celebrate the anniversary ‘20 years on the stock exchange,’ the Online & Social Media Team invited their online community to attend an exclusive blogger and instagrammer event on October 2, 2015 in the voestalpine Stahlwelt.
October 9, 1995 was a special milestone in the history of voestalpine: On this day, the voestalpine share was listed for the first time on the Vienna Stock Exchange. voestalpine is celebrating this special anniversary with various activities, including a special event in the voestalpine Stahlwelt, to which the voestalpine Online & Social Media Team invited numerous bloggers and instagrammers. There, they were greeted by Peter Felsbach, Head of Group Communications and Spokesman.
Preview of the special exhibition in the voestalpine Stahlwelt
The passionate bloggers and instagrammers had the opportunity to visit the special exhibition ‘20 Years on the Stock Exchange’ even before its official opening and view the interactive content related to the 20-year anniversary of the IPO. Then there was an exclusive round of discussions with Peter Fleischer, Head of Investor Relations of voestalpine AG. In an informal atmosphere, the participants had the unique opportunity to get background information about the work of the Investor Relations Department and to ask experts about the stock market.
Unique tour of the hot dip galvanizing plant
The tour of the state-of-the art and highly automated hot dip galvanizing plant 3 was certainly a highlight. Wilhelm Fischer, senior expert in hot dip galvanizing, led the tour personally and explained the complex issues involved. The participants were especially impressed by the dimensions and took advantage of the spectacular hotspots for photo ops—which were, of course, immediately shared on the Web via Instagam, Twitter, & Co (hashtag #IPO1995 and #stahlwelt).
Besides this program, the event provided a very good opportunity for the online experts to share their experiences and to network. Yet another reason to repeat such an event soon.
- Microsite about 20 years on the stock exchange: www.voestalpine.com/ipo1995
- Photos on Flickr
- voestalpine Stahlwelt
New voestalpine corporate design
The voestalpine Group is marking the consistent implementation of its strategy and its changing self-image by updating its visual identity: its transformation from a European steel company to a global technology and capital goods group is now also being mirrored in its corporate design. The new visual identity combines tradition with future expectations, and increasingly symbolizes dynamism and a focus on the future.