Digitalization creates a sense of unease in many people, and worries about job losses in some. Understandable, but unjustified: new jobs will replace old ones, and manpower will be as vital as ever.
It’s certainly paradoxical: in highly developed industrial societies digital technologies have become so much a part of everyday life that they have become a matter of course, even for older generations. Even so, many still worry about the impact of further digitalization on the world of work—and this despite the fact that using computers and digital control technologies in the office, at home, and in our cars has become entirely commonplace. Whether in Singapore, Düsseldorf, or New York, today 4/5ths of all employees have a job which relies on the Internet and telecommunications.
Revolutions are nothing new
The generally rapid changes in our world of work which arise as a result of technological development are anything but new. In the early days of industrialization, steam and water replaced humans as a driving force for the first machines, before themselves being quickly replaced by electricity as source of energy in the factories. In the early 20th century, electrification was followed by the automation of work on production lines, only to change again from the 1970s onwards when computers were first introduced to the workplace. To the current day: “For decades western societies have been constantly subjected to technological revolutions,” says industrial sociologist Hartmut Hirsch-Kreinsen of the TU Dortmund University, “and like today, they have always led to fears of unemployment and social unrest.”
Digitalization creates jobs
Even after 200 years and more, these fears have always been proven unfounded. Seen historically, technical developments always make some activities superfluous, but at the same time they invariably create new jobs. In many industries there is currently a desperate search for IT specialists and technicians. Equally, people are ready to slip into completely new professional roles, including positions such as Chief Digital Officer, Data Scientist, or Data Strategist. In a recent study Swiss think tank Avenir Suisse concludes that digitalization is the best way of raising productivity and income, and of creating new jobs. A look at the global job market confirms that the unemployment rate in countries with high-tech and innovative workplaces is significantly lower than in less developed countries.
The future lies in education
The primary reason is education. Creativity, shared learning, and development are the key skills of the future, a future in which there is no hint of human input disappearing. Quite the opposite, in fact. In the workplace of tomorrow each employee’s individual skills and abilities will be called upon more than ever before. In their 11 theses on the digital future recently published in the German weekly newspaper Die Zeit, Manuel Hartung and Stefan Schmitt declare that, “A digital education in the service of society opens up new opportunities for the individual: to set up a company, realize a social idea, undertake a research project,” and they argue strongly for an education offensive. “Society must be universally educated if it is to react to novelty with curiosity.” This view is shared by Max Stelzer, Head of Corporate HR at voestalpine AG:
"As a company we see an obligation to provide opportunities for professional development. At the same time, in such rapidly changing times as these we expect our employees to be permanently prepared to develop and adapt."
Humans—masters of transformation
The successful transformation of the world of work should make us hopeful for the future: in most industrial and service enterprises the workplaces of yesterday and today are worlds apart. All of them have become safer, cleaner, and—in a positive sense—more sophisticated. Today it is no longer physical strength and dexterity which are in demand, but rather humans as a whole—with their skills of judgement, intellectual abilities, creativity, and ability to master challenges.
New voestalpine corporate design
The voestalpine Group is marking the consistent implementation of its strategy and its changing self-image by updating its visual identity: its transformation from a European steel company to a global technology and capital goods group is now also being mirrored in its corporate design. The new visual identity combines tradition with future expectations, and increasingly symbolizes dynamism and a focus on the future.