Celebrating Böhler’s 100 years in Argentina 3 minutes spent reading
Working environments

Celebrating Böhler’s 100 years in Argentina

Christopher Eberl
Holds editorial responsibility for career topics and for the apprentice website. His stories offer insights into the world of work at voestalpine.

Though some details of the company’s history have been lost to time, for the past 100 years, the Böhler brand has stood for the highest quality steel in Argentina. Reason enough to celebrate an anniversary and to put the site of the current sales company ACEROS BOEHLER UDDEHOLM S.A. into the spotlight on October 28, 2017.

For a brand history spanning one hundred years through Argentina’s turbulent century, it is understandable that some details have been lost to time. For instance, it is uncertain when exactly Richard Böhler came to Buenos Aires to trade in steel—whether it was before or during the First World War. One thing we know for sure: he worked together with Walter Denk to set up a steel warehouse in the city’s southern district near the river and registered the trade name Böhler in the country for the first time in 1917.

Celebrating Böhler’s 100 years in Argentina

No party is complete without speeches: Alfredo Meyer, Managing Director of ACEROS BOEHLER UDDEHOLM S.A. (on the left), at the podium with Reinhard Nöbauer, Member of the Management Board of the High Performance Metals Division (on the right).

In the decades to come, the company’s history was not immune to the effects of events in Argentina and around the world. As a result, Austrian property was expropriated during the Second World War, and Böhler did not return to trading hard metal until 1953. Nevertheless, the Böhler brand name has endured in the country, without interruption, from 1917 until today.

Celebrating Böhler’s 100 years in Argentina

A Malambo group provided entertainment: a modern interpretation of the folk dance of the Gauchos, or Argentinian cowboy, involving elements of percussion with drums and boots.

A splendid celebration

The memory of the company’s 100th anniversary at the end of October is certainly much more vivid, particularly because it was such an extremely successful event. Around 200 guests took advantage of the opportunity to transform Hall 4 at the site, meanwhile located in the city’s industrialized northern district, into a party marquee. 130 customers, partners, and even the Austrian ambassador joined around 70 employees of the Böhler brand:

Celebrating Böhler’s 100 years in Argentina

Colleagues from South America and Austria also traveled to the party: Reinhard Nöbauer as Member of the Management Board representing the High Performance Metals Division, Martin Fuhrmann as Regional Manager of the sales organization Böhler International GmbH, Wolfgang Kürbisch and Christian Auer as Department Managers representing their respective Böhler production companies, BÖHLER Edelstahl GmbH & Co KG and BÖHLER Bleche GmbH & Co KG. Even Uddeholm’s in-house “competitors” were among those in attendance.

Christopher Eberl

Finden Sie Ihren Traumjob bei der voestalpine!

Zum Online Jobportal