On November 29 and 30 around 80 international communicators met at this year’s voestalpine Group MaCom Day. A range of information sessions, presentations, and fascinating best practice examples from all the divisions helped equip the communication experts to master tomorrow’s challenges.
As part of its communication and corporate strategy, the voestalpine Group continues to strongly drive forward its policy of internationalization, regularly encouraging exchanges between colleagues from around the world. For this reason around 80 marketing and communication (“MaCom”) managers met in November for the third MaCom Day.
With the motto “Next step in technology – Let’s communicate”, Peter Felsbach, Head of Group Communications & Group spokesman, opened MaCom Day 2017 on November 29. In his keynote he highlighted the many demands made of today’s (digital) communications. Further strengthening the voestalpine brand and transforming its image from an Austrian company to a global industrial and capital goods group can only be achieved by working together as a #voestalpineteam. Colleagues from the Group Communications Department revealed the communication strategy, the newsroom process, and current projects. This was followed by the interactive part of the day in which all the participants were asked to work together in a “world café” (or “knowledge café”) to come up with joint ideas and potential solutions for future cooperation.
The challenges of digitalization & internationalization
The second day was opened by voestalpine CEO Wolfgang Eder. In his welcome remarks he stressed the importance of communication, of pushing forward and internationalizing the voestalpine brand, and the necessity of international networking. In the keynote which followed, Runtastic CEO Florian Gschwandtner offered fascinating insights into the Runtastic’s success story, and gave the participants some important ideas and inspiration on the subject of digitalization.
This was followed by information sessions on a wide variety of topics. Best practice examples from all the four divisions rounded off the second day. The MaCom Day again offered the opportunity to network within the company and to intensify future communication activities.
New voestalpine corporate design
The voestalpine Group is marking the consistent implementation of its strategy and its changing self-image by updating its visual identity: its transformation from a European steel company to a global technology and capital goods group is now also being mirrored in its corporate design. The new visual identity combines tradition with future expectations, and increasingly symbolizes dynamism and a focus on the future.