Understanding of innovation
To us innovation stands for new or different solutions that satisfy customer needs and result in products or production processes, organizational processes or new ways of doing business. Our research and development efforts play a major role and are focused on three pillars: generating knowledge through applied research, new product development and product optimization. Research is cost-intensive, but innovations and newly generated knowledge create added value for our customers and company.
Research and Organization
Our new R&D structure has linked all production units in order to shrink the time to market for new product development. We have established global R&D competence centers in Europe that provide targeted excellence in the fields of applied research and product development for global applications of consumables. Outside Europe our regional R&D centers communicate closely with all others to share knowledge and accelerate development of tailor-made solutions for local market requirements. This setup places us closer to our customers and makes us more attentive to their ever-changing needs. It also secures our market leadership in the competitive welding industry. Expertise is an important success factor for us. A key component was the founding of an efficient steering committee structure that includes the Management Board, executive management, R&D heads and specific group key functions. This ensures that our entire global innovation process functions smoothly and that our innovation pipeline is constantly kept full to replace ageing products and processes. These and many other measures underline our objective to promote a culture of innovation culture within our company.
Fully driven by the market, we continually develop technically advanced welding solutions and collaborate with more than forty scientific research partners in Europe and the United States. We are a leading industrial player. Our excellent R&D network in the voestalpine Group and our extensive metallurgical expertise foster development of new customer solutions with clear USPs and competitive advantages in the welding consumable industry. One such innovation originates in our close cooperation with the voestalpine Steel Division. The so-called alform® welding system features tailored welding consumables that meet the highest requirements in the welding of the high-strength hot-rolled steels and heavy plates in the alform® series of voestalpine. The field of high-strength alloys is another of our core R&D areas featuring nickel-based, heat- and corrosion-resistant materials and overlaying and brazing alloys.