Peter Felsbach has been in charge of the voestalpine Group’s PR activities since 2011. Starting in January 2015, the 37-year-old will head the entire Corporate Communications Department which currently has a staff of 18 employees. Corporate Communications is responsible for brand management, internal communications, media relations, online & social media management, sponsoring & event management, corporate history & documentation, as well as strategic corporate communications. As a result, he joins the Group’s first management level, reporting directly to Dr. Wolfgang Eder, CEO and Chairman of voestalpine AG. As spokesman for the Group, Felsbach remains the key contact person for external bodies as well as national and international media, in addition to his new management function.
Peter Felsbach has worked in corporate and financial communications for the past 15 years, primarily in public and media relations. Born in Klagenfurt, prior to joining the voestalpine Group he held management positions in corporate communications and investor relations with international companies, and directed the communications activities of companies, institutions, and public contracting authorities as a consultant. Felsbach qualified as a Certified Investor Relations Officer (CIRO) at the Frankfurt School of Finance & Management. He has postgraduate qualifications in Public Relations and a degree in Communications and Sports Science from the University of Vienna and has been the lecturer of courses at several universities.
On April 1, 2015, after 14 years his predecessor Gerhard Kürner (44) will leave voestalpine of his own accord to work as an independent entrepreneur. The communications expert began his career with the Group in 2001 as Group Content Manager. After completing jobs internationally, Kürner was appointed Head of Corporate Communications in 2006. “Gerhard Kürner has done excellent work on behalf of the voestalpine Group and has helped shape its positive development in spite of difficult times. We thank him for his huge commitment and wish him all the best for his future success,” said Wolfgang Eder.